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Dodge muscle cars, armored Jeep to star in Furious 7 [w/video]

We're less than a month away from the smorgasbord of speed, stunts and shooting that is Furious 7, and it arrives in theaters on April 3 as one of the first big films of the year. Starring Fast and Furious regulars Vin Diesel, Paul Walker and Dwayne "The Rock" Johnson, plus Jason Statham as the big villain, this entry looks to be another exciting addition to the franchise. With such a major movie that features cars as much as the actors, it shouldn't be a surprise that an automaker is getting in on the action as a promotional partner. FCA US supplied nearly 30 vehicles for the film, including prominent roles for a 2015 Dodge Charger, Challenger R/T and armored Jeep Wrangler Unlimited. To really play up the connection, the automaker has laid out a global advertising campaign featuring its models. The marketing includes a variety of unique spots with the cars appearing online and in music videos. Among them in the US is a TV ad called Flash to the Future (embedded below) for the Challenger. Hopefully, Furious 7 can live up to all its pre-release hype. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Cars, Movies and Music Come Together as Dodge Partners with Universal Pictures and Atlantic Records on 'Furious 7' 'Furious 7' opens April 3 and features 2015 Dodge Challenger, Dodge Charger R/T and 'armored' Jeep® Wrangler Unlimited Dodge launches multitier marketing initiative to promote action-thriller, including 'Flash to the Future' television ads for U.S. markets and across international countries, and Furious 7 web landing page at www.dodge.com/en/furious-7 Dodge vehicles also showcased in new music videos of songs from Atlantic Records 'Furious 7: Original Motion Picture Soundtrack,' available in stores and at online retailers March 17 March 9, 2015 , Auburn Hills, Mich. - Dodge, which has been a part of the blockbuster Fast & Furious franchise since its inception, announced today a promotional partnership with Universal Pictures for "Furious 7," in theaters April 3, and a first-ever partnership with Atlantic Records on music videos that support the label's "Furious 7: Original Motion Picture Soundtrack," available March 17 and available now for pre-order at http://smarturl.it/furious7.

Hellephant 1,000-horsepower Mopar crate engine priced, is available to order

The folks at Fiat Chrysler's Mopar division unveiled its meanest road-going V8 ever at last year's SEMA show. It makes 1,000 horsepower, and it's called the Hellephant in honor of the second-generation Charger's 426 "Elephant" V8, and because it has a honking big supercharger on top like the modern Hellcat. What we didn't know was the price, but now order books are open, and it's priced at $29,995. That's about $10,000 more than the currently available Hellcat engine, which makes 707 horsepower. You'll also probably want to buy the available kit that comes with all the computers, wiring, sensors and throttle to run it, and that's an extra $2,265. Putting things further into perspective, you can actually buy an entire new Dodge Challenger SXT V6 for $29,340. You'll also still need to add other accessories if you want things like air conditioning, which Mopar is also happy to sell you. What we're saying is, this is a lot of money just for an engine. But on the other hand, this is a roughly plug-and-play engine with Bugatti Veyron power for the price of a V6 Challenger, so that's pretty awesome. And you can put it into anything you have the skills or money to put it in. Plus, it should be able to make more power with higher-octane fuel. We can't wait to see the swaps and builds.

Jeep Grand Cherokee, Dodge Durango to lose color options temporarily

In the market for a Jeep Grand Cherokee or Dodge Durango? Well, if you fancy a more expressive color for your new SUV, you'd better get your order in, or plan on waiting until well into 2015.
The SUVs will be limited to just four monochromatic shades - black, white, silver and gray - until at least February, thanks to an upgrade to the paint shop at the two vehicles' Jefferson North factory. For the Grand Cherokee, that means it's losing more than half its color palette while the Durango is dropping two-thirds of its color catalog.
The loss of colors is inconvenient, but the upgrade will have a slightly bigger effect on the overall supply of SUVs, as Chrysler will need to end its relentless build pace at the factory for a three-week shutdown starting on December 22. The good news for fans of the SUVs is that once the work is completed, we should see a gradual expansion of the color palettes for both the Durango and Grand Cherokee, beyond even what's offered now.