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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2019 Dodge Charger SRT Hellcat gets some Demon goodies

The 2019 Dodge Charger SRT Hellcat has been revealed, along with details on the rest of the range. Though the new Charger doesn't look a whole lot different, there are a number of special upgrades, especially for the Hellcat. The least interesting changes are on the outside. The Hellcat and the R/T Scat Pack get a new grille with twin air intakes next to the headlights. The regular RT and GT get some sportier additions such as a hood scoop, rear spoiler, and some other revised body work. The Hellcat also now gets a matte black hood option, as seen on the gray car above. Under the skin are more interesting upgrades. The Hellcat raids the Demon parts bin for its "After-Run Chiller" that continues providing cooling to the intercooler after the engine has been shut off. This way you'll still get cool air for another run when you come back and fire it back up. The Charger Hellcat also gets the Demon's fancy "Torque Reserve" system to start generating boost right at launch. Both the Hellcat and the R/T Scat Pack also come with line lock for big smoky burnouts and "Launch Assist" for minimizing wheel hop and maximizing grip. Both cars have the same power and torque as last year's iterations, though. Dodge hasn't left out its lower-rung Charger models, either. The R/T now gets standard performance suspension and shift paddles, along with a 2.62 rear axle. The GT model is now available in rear-wheel drive, and it's being marketed as more of a performance-oriented trim for the V6. As such, it also gets the performance suspension as standard, a 3.07 rear end and shift paddles. The SXT rounds out the base of the lineup and now has an all-wheel-drive option. Output remains the same with these vehicles, and the GT continues to make 300 horsepower and 264 pound-feet of torque while the SXT makes 292 horsepower and 260 pound-feet. 2019 Dodge Chargers will start showing up on dealer lots in the third quarter of this year. If you're really eager to get one, dealers will be able to start ordering them by the end of June. Pricing hasn't been announced yet for the big sedan. Related Video:

Dodge CEO and Gas Monkey Garage dissect the 10-second Challenger Hellcat

So far, whenever we've seen the 2015 Dodge Challenger SRT with its 707-horsepower, supercharged Hellcat V8, the muscle car has been smoking its tires. Dodge is finally proving that the SRT can do more than ruin perfectly good sets of rubber, though. In it's latest video, company CEO Tim Kuniskis hands the Hellcat off to the guys from Gas Monkey Garage to show how quickly the automaker's most powerful model can make it down the drag strip.
Of course, the only fitting contender to race against Dodge's latest top muscle car is its grandpa - a Hemi-powered 1971 Challenger, in this case. Before getting to the main event, the hosts also show off some of the SRT's unique features like the blanks in the grille that feed the intercoolers. We'll go ahead and spoil that the Hellcat makes its pass in the 10-second range, and the video admits the tires on the production version would take just a touch longer to cover the quarter-mile. However, you have to watch film to see just how quick it actually goes. Scroll down to see a classic example of American muscle drag racing against its modern legacy.