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Dodge performance could be electrified, new hybrid transmissions coming

Dodge is arguably the last company around specializing in old-school muscle cars. Outside of a few models like the Chrysler Pacifica Hybrid and the new e-Torque offerings in the Ram 1500 and Jeep Wrangler, FCA as a whole seems behind the ball when it comes to green or electrified powertrains. That might change over the next few years, as Tim Kuniskis, head of passenger cars at FCA, told Automotive News that he sees the future of performance to be electrified.  At the reveal of the Dodge Charger Hellcat Widebody a few weeks back, Kuniskis said "the absolute future is electrification of these cars." What form this takes or how soon this all might happen is unclear, but changes are likely coming. Kuniskis said the electrified models could be anything from pure battery-electric vehicles to plug-in hybrids to e-axles. FCA’s e-torque system already works with the companyÂ’s Hemi V8 in the Ram 1500, so, if thereÂ’s room in the engine bay, we imagine it would be pretty easy to adapt the mild-hybrid system for other V8-powered vehicles.  One thing to note is that FCA just inked a new deal with ZF. The latter will supply a new 8-speed automatic transmission for longitudinal front-engine cars that will work with both rear and all-wheel drive vehicles. FCA already uses a version of the ZF 8HP automatic, but the big thing to note is that the new transmission has a small electric drive unit built in. If this new transmission is as ubiquitous as the current one, you might find electrified versions of Alfa Romeo and Maserati products as well as those from Dodge, Jeep and Ram. This seems in line with what was announced in last yearÂ’s five-year plan.

How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

2018 Dodge Challenger SRT Hellcat Widebody | First Run at Indianapolis Motor Speedway

In addition to driving the Dodge Demon, we also had a chance to sample the 2018 Dodge Challenger SRT Hellcat Widebody last week. We drove it on the famed infield road course at the Indianapolis Motor Speedway. We're not at liberty to give you our impressions just yet, but you can experience the sights and sounds of the 707-horsepower Hellcat Widebody in the above video. Thanks for watching. Check back on Wednesday, July 19, to read about the experience.