2007 Dodge Ram Laramie Quad Cab on 2040-cars

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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Dodge Viper to out-Hell the Hellcat with supercharged V10?

The Viper wouldn't be the Viper if it wasn't the most powerful model under the Chrysler umbrella. But with the arrival of the Hellcat engine in the Dodge Charger and Challenger, the Viper has fallen behind in the bragging rights department: where the new supercharged V8 produces 707 horsepower and 650 pound-feet of torque, the naturally aspirated V10 offers "only" 640 hp and 600 lb-ft - gargantuan output figures by almost any other standard, but crucially behind on the SRT power scale. Conner Avenue is going to have to do something about that.
Although the Hellcat's engine reportedly won't fit under the Viper's hood, SRT is now rumored to have another trick up its sleeve: supercharge the existing V10. According to the Pentastar performance enthusiasts at allpar.com, Chrysler has already taken delivery of the first such prototype engines so that it can begin the process of fitting it into an upgraded Viper.
The spooled ten-pot is tipped to produce around 800 hp and 650 lb-ft of torque. More than that and the Viper's drivetrain, chassis and bodywork would have to be substantially reworked. Though beefier transmissions are available, fitting them would reportedly set off a domino-game of changes required to handle the added torque. Which may be something Chrysler would be prepared to do for the next-generation model, but in the meantime, 800 hp could prove enough to put the Viper back atop the Mopar performance ladder where it belongs, and give it an edge against the new Corvette Z06 to rekindle sales.

Consumer Reports says these are the worst new cars of 2014

Consumer Reports has announced its annual list of worst vehicles, a cringe-inducing contrast to its list of top vehicles. Ignominiously leading the way in 2014 is Chrysler, which has a staggering seven models listed.
Jeep nearly sweeps the small SUV segment by itself, with its Compass, Patriot and 2.4-liter version of the new Cherokee, while the only midsize sedans listed by CR were the Chrysler 200 and Dodge Avenger. The new Dodge Dart and the Dodge Journey round out CR's condemnation of Chrysler.
Ford is taking heat as well, with the Taurus, Edge and their counterparts from Lincoln all listed as the worst vehicles in their respective segments. Toyota doesn't fare much better, with its Lexus IS, Scion iQ and tC also making the list.