2007 Dodge Ram 1500 on 2040-cars

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Mopar maneuvers into SEMA with a multitude of modified models

As the aftermarket and performance arm of Fiat Chrysler Automobiles, Mopar has a duty to extract everything from the company's models that it can, and there's no better place to show all of its work off than the annual SEMA Show.
Dodge really gets in on the act this year with several customs to show off different parts of the brand's performance heritage. Perhaps the most interesting among them is the track-prepped Viper ACR Concept (pictured above). It wears a custom body kit to produce even more downforce, thanks in no small part to a monstrous wing at the back. To shed weight, most of the interior is stripped out, as well. Next up, the Challenger T/A Concept takes inspiration from '70s Trans-Am racing in a livery of Sublime Green and matte black paint. The center scoop in the hood keeps the 6.4-liter V8 fed with cool air, and the special's 20-by-9.5-inch matte black wheels keep it planted in the corners.
Also getting the once-over from Mopar is the Charger R/T. It wears the division's body kit, and under the hood, a cold-air intake keeps the 5.7-liter V8 breathing. The suspension is retooled to hold the road better with a coil-over kit, upgraded sway bars and strut tower braces for the front and rear. The company is also showing off a snazzy blue Charger with a mean look. The final Dodge getting work from Mopar is the Dart R/T Concept with bright, O-So-Orange paint and a matte black hood with a scoop hooked directly to the air intake. The performance-oriented design is finished off with a coil-over suspension and big brake kit, as well.

How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Junkyard Gem: 2001 Dodge Stratus R/T Coupe

The Chrysler "Cloud Cars" of the 1990s were the Chrysler Cirrus, Plymouth Breeze, and Dodge Stratus; by the turn of our current century, only the Stratus name remained standing. For 2001, the Stratus sedan remained on a Chrysler platform, while the unrelated-other-than-name Stratus coupe became a sibling to the Mitsubishi Eclipse. The Stratus R/T was the hot-rod version; here's a 2001 Stratus R/T coupe languishing in a California self-service wrecking yard. This car has the 5-speed manual transmission, which was becoming a rarity even for performance-minded American car shoppers by the early 21st century. The engine is a DOHC version of the Mitsubishi 6G72, a V6 engine that went into dozens of different vehicles from the mid-1980s through just a few years ago. The Mitsubishi Debonair AMG ran the 6G72, as did the early Hyundai Sonata as well as the Proton Perdana. This one was rated at 200 horsepower, which was enough to be real fun with a manual transmission. This car endured some exciting driving from its last owner, looks like. The Stratus Coupe was built through the 2005 model year, after which its Dodge Avenger successor continued in sedan-only form. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "We red your mind."