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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge Dart Mopar '13 special edition recalled over airbag woes

Dodge is only building 500 examples of the black-and-blue Mopar '13 Dart, but the majority of them are now being recalled. Part of the Mopar upgrade included replacing the stock seat skins in the Dart with black and blue Katzkin leather, but the seat-mounted side airbags were reinstalled improperly during the upfitting process, which could affect the performance of the front seat side airbags.
According to the official National Highway Traffic Safety Administration bulletin, a total of 374 Mopar '13 cars are being recalled due to side airbags that might not deploy in a side-impact collision. There have been no reports of the airbags not going off, but Chrysler will still need to reinstall the bags to ensure proper deployment. The recall notice is posted below, which gives information for Mopar '13 owners to contact Chrysler and NHTSA.

Coal-rolling Ram dually does tandem beer-shooting burnout with ATV in bed

Sometimes a video comes around that just makes you shake your head in disbelief. Take for example these guys from Nebraska in their dually diesel flatbed Ram, doing a smoky burnout. Lighting up the tires is nothing new, but these folks take things a step further by having another guy on an ATV in bed that is also smoking the tires. Finally, people are sitting on a couch in the bed taking the whole show in, as beer cans shoot out of the stacks.
There have been several stories recently about the scourge of rolling coal, i.e., diesel trucks modified to lay down a thick, black smoke screen, sometimes for vaguely political reasons. Whatever your opinion is on it, breathing in this much nasty stuff isn't exactly great for your health. Of course, it turns out that burning rubber is pretty awful, too. Both diesel and tire emissions contain cancer-causing Group 1 carcinogens. Combine them with the cigarette smoking here, and these guys are an oncologist's nightmare. Scroll down to take it all in for yourself. Warning, there is a little explicit language.