2005 Dodge Ram Daytona #02297 Quad Hemi Spoiler 75k Mi Texas Direct Auto on 2040-cars

Auto blog

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

What's the deal with Chrysler demanding colleges crush their Vipers? [w/video]

Students and teachers at a Washington community college are up in arms following an order from Chrysler that it must destroy the pre-production Dodge Viper that was donated to the school's automotive technology program ten years ago.
The Viper in question is said to be the fourth off the production line, based on its VIN, and has had its emissions controls disabled, allowing its ten-cylinder engine to produce 600 horsepower, according to a report from Yahoo! Autos. As one of the first Vipers ever produced, the school's AT instructors claim it could be worth $250,000 in a museum, while a local news report purports that Jay Leno once tried to purchase the car, but the sale was prevented by Chrysler.
As pointed out by our friends at Autobytel, though, there are a lot of things in this story that don't quite add up. Immediately noticeable from the news report embedded below - which shows the car at South Puget Sound Community College - is that the car in question is not a 1992 model. When the Viper went on sale in 1992, it was only available as an RT/10 with a (flimsy) soft top, like the red car shown above. But the car featured in the report from KING5 News (inset image) is clearly a hardtop Viper GTS, which didn't enter production until 1996. And even if, as reported by a local newspaper, the hardtop featured is a prototype, it doesn't explain the lack of another iconic feature of the first Vipers - their distinctive side pipes. This kind of pokes holes in the school's argument that this is the fourth Viper to ever roll down the line. At best, this appears to be a pre-production Viper GTS.

The first production 1992 Dodge Viper RT/10 is up for grabs

The 1992 Dodge Viper RT/10 was a game-changer both for parent company Chrysler and the U.S. auto industry at large. While it was significant for bringing its automaker out of its dull, post-1980s funk, it also lit a fire under the rest of Detroit. If it hadn't been for the Viper, the world may not have gotten the C5 Chevrolet Corvette Z06 (and its many world-class successors) or the revived Ford GT.  And the very first one is headed to auction.  This Viper is particularly special for two reasons. Not only was it the first production RT/10 to roll off the line at Chrysler's Mack Avenue plant (the Viper wouldn't move to Conner Avenue Assembly until 1996), but it was immediately scooped up by industry icon and then-Chrysler executive Lee Iacocca, who famously ushered fellow great Bob Lutz on stage at the Viper concept's reveal and told him to "build the damn thing." Even if you've never heard of Iacocca, you're certainly familiar with the cars he's influenced, whether you know it or not. Whether it's the Chrysler K-Car platform (and the minivan segment it spawned) or the 1964 Ford Mustang, one of Iacocca's projects has undoubtedly touched your life in one way or another.  Showing just over 6,200 miles, this Viper remained in Iacocca's possession from day one until his passing in 2019. Even without the Iacocca connection, this would be a special lot. VIN #001 is all-original, packing the 8.0-liter V10 engine that made the Viper famous. Dodge's bruiser was also known for being light on superfluous extras, such as anti-lock brakes, which the Viper didn't receive until 2001 — just before the second-generation model was discontinued.  Bonhams projects this Viper will go for between $100,000 and $125,000. That's probably a bargain. Opportunities to own such a unique and significant piece of automotive history come around very rarely, and considering this is about the same amount FCA was charging for a brand-new Viper when it went out production in 2017, it's not an unreasonable price point.  The Viper will cross the block on Jan. 16.