2001 Dodge Ram 1500 4x4 Extended Cab on 2040-cars

Auto blog

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Dodge Challenger R/T Shaker and Mopar '14 Challenger up the retro appeal

The reborn Dodge Challenger might be getting a bit long in the tooth, having been on the market in its current form since 2008, but Chrysler isn't going to give up on its brutish, full-size two-door just yet. For this year's SEMA Show, the Challenger will be getting a new Mopar edition, as well as a retro-cool shaker hood on the 5.7-liter, Hemi-equipped R/T models.
As we mentioned last night, the Shaker Package will cost $2,500, but includes the Super Track Pak (new steering rack, brake linings, upgraded shocks and 20-inch Goodyear Eagle F1 Super Car tires), a $595 option on its own. The shaker hood result in a performance bump of any kind, but the blacked-out, pop-up scoop is a nifty feature that hasn't been seen on a production car since the Ford Mustang Mach 1 in the early 2000s.
The Mopar '14 Challenger (pictured right) follows the cues of previous Mopar Editions, which have included the 2010 Challenger, 2011 Charger, 2012 300 and 2013 Dart. Only 100 Mopar '14 Challengers will be produced, and they'll include the new shaker hood, Mopar's distinctive blue graphics and wheels, and whatever is pilfered from the accessory catalog.

Mopar '13 Dart priced from $25,485*

For the past few years, Chrysler's Mopar in-house tuning division has created its own one-off versions of several cars in the automaker's portfolio, including the Mopar '10 Challenger, Mopar '11 Charger and Mopar '12 300. For 2013, the black-and-blue up-do has been given to the new Dart compact, and Chrysler has announced that the limited-edition sedan is now available for order, priced from $25,485, not including *$995 for destination.
Like previous Mopar edition vehicles, the Dart is painted in a signature Pitch Black exterior with an offset blue racing stripe. The sedan sits seven millimeters lower to the ground and gets visual add-ons like a chin spoiler, decklid spoiler and rear diffuser, along with gloss black 18-inch alloy wheels.
Performance wise, the Dart's 1.4-liter MultiAir inline four-cylinder engine remains, producing 160 horsepower and 184 pound-feet of torque, mated to a six-speed manual transmission. The Mopar car gets a sport-tuned exhaust system along with revised power steering calibration and beefier brakes.