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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Detroit's new fleet of donated police cars have safety issues [w/video]

In a show of generosity in mid-August, Detroit's business leaders donated $8 million to the Police Department and Fire Department in order to buy 100 new police vehicles and 23 EMS ambulances. But now officers have discovered - and complained - that the police vehicles have glaring safety issues, Deadline Detroit reports. It is not made clear what models of the fleet vehicles - which include police versions of the Ford Taurus, the Chevrolet Caprice and the Dodge Charger - are affected by the safety issues.
Officers reportedly have complained that the Plexiglass partition separating front-seat officers and back-seat prisoners is easily breached, and that the front passenger seat is installed too close to the dashboard. Prisoners who manage to writhe out of their handcuffs can bend the Plexiglass and reach into the cockpit, and sitting too close to the dashboard can render airbags more dangerous and make officers more vulnerable to injury in a crash.
Mark Diaz, president of the Detroit Police Officers Association, received the complaints and reportedly said the vehicles would get safety updates addressing the issues. But Deadline Detroit reports that it checked some of the offending police cars and, as of the last few days, they hadn't been updated.

Bob Bondurant driving school closes a month after entering Chapter 11

On Oct. 2, the Bob Bondurant School of High Performance Driving filed for Chapter 11 bankruptcy protection. In its filing, the 50-year-old racing school said it owed between 50 and 99 creditors an amount between $1 million and $10 million, and had $1 million to $10 million. The school released a statement at the time saying, "Our plan is to emerge from this process as a stronger company and continue to drive this company into the next 50 years." Instead, on Monday, Nov. 12, the Chandler, Arizona-based facility closed its doors with no official explanation. On top of its classes for aspiring racers, law enforcement authorities, and general population students, Bondurant has been the official driving school for Dodge SRT vehicles since 2015. Over the past two years, Dodge has included a one-day training course for any SRT buyers and lessees, redeemable within a year after finalizing the deal for the vehicle. To read the tale of one Hellcat owner at the Hellcat.org forum, even the school's instructors didn't see the closure coming. Forum member Av62nv arrived at Bondurant Monday to start his four-day experience. After a lengthy pause in the middle of the day, Av62nv wrote that the instructor walked in and told the class, "Sorry guys, don't know how to say this, but as some may know the school is in Chapter 11 bankruptcy, and it looks like 7 now. We are closed." Another poster in the forum, CubeMan, wrote that "Technicians and staff loaded their toolboxes, and paychecks have apparently bounced." Apparently family scion Jason Bondurant arrived and tried to explain; the short of it was that the good thing had come to an abrupt end, but there was "a chance it could come back." Other posters in the forum noted how they have reservations as far out as June 2019, or haven't been able to get to their classes yet because of delivery delays with their SRT cars, and have no idea what's happening. The website is still up, but a Bondurant spokesman confirmed the closure to Classic Cars, and a note on the school door reads, "School is closed. Direct all inquiries to Pat Bondurant." Pat is Bob Bondurant's wife, who married the former race driver in 2010 at the Monaco Grand Prix. A month ago, Bondurant's Chapter 11 bankruptcy statement said, "We will continue operating and serving our students and corporate groups as usual while we develop new business relationships to ensure the vitality of the company in the future." Obviously, that won't happen.