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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

The Dodge Demon is leaked in Fast 8 video with Vin Diesel

It's only week two of the twelve-part Dodge Demon teaser roll out, and it already appears the metaphorical Hellcat is out of the bag. A YouTube video featuring Vin Diesel discussing The Fate of the Furious ( Fast 8) has what are almost certainly two Dodge Challenger Demons parked right in the background. So much for three months worth of build up and mystique. The two cars in the video appear to have the new logo affixed to the fender, right where the current Hellcat logo resides. In addition, the wheels and the massive hood scoop both appear to be the same relative shape as the ones briefly flashed in the latest teaser video. While we can't be 100 percent certain this is really a Demon, all the evidence points to yes. Even if this spoiled Dodge's plans, actually seeing the car here makes us even more excited for the full reveal. We still don't know all the final specs, save that it'll be 200 lbs lighter, so there is still some mystery to be had. The Challenger and Charger Hellcat twins, some of the most brazen and brutish machines currently on the road, were already cranked up to 11. The Demon, with its wide fender flares and comically large hood scoop looks makes the standard car look tame by comparison. We can't wait. Related Video: News Source: YouTube Design/Style Dodge Coupe Performance dodge demon Vin Diesel dodge hellcat dodge challenger hellcat

2024 Dodge Charger, the Apple Car and the 5 worst car brands | Autoblog Podcast #822

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Joel Stocksdale. They lead off with the 2024 Dodge Charger reveal, followed by various EV startup news including the reported death of the Apple Car; rumors of a tie-up between Fisker and Nissan; and when we'll finally see the Tesla Roadster. That's followed by rumors of sporty EVs from VW group possibly including an Audi TT and the five worst car brands according to Consumer Reports. Road Test Editor Zac Palmer pops in to discuss Formula 1 at Bahrain, and Migliore and Stocksdale wrap up the podcast with the cars they've been driving: the Toyota Prius, Kia EV9 and Infiniti QX50. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #822 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News 2024 Dodge Charger Reveal Apple Car reportedly dead Fisker and Nissan rumors Tesla Roadster production target Electric VW group sports coupes Five worst car brands Formula 1 at Bahrain What we've been driving 2024 Toyota Prius 2024 Kia EV9 (Road trip to Chicago) 2024 Infiniti QX50 Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: