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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

1970 Dodge Charger destroyed by man sick of lowballers — he showed them!

There are open and shut cases, and there's this one, the purchase and crush case. This is so wild it's hard to believe it's real. Apparently a man named Daniel Gagliardi bought a rusted-out 1970 Dodge Charger project car with the intent to flip it. Contacted by The Drive, Gagliardi said he bought the car for $4,200 and listed it for $8,500. "It was a complete car," he said, "not missing a single thing inside, out, underneath, under the hood, wasn't missing a damn thing. Had fender tag, VIN tag, clean title." Instead of negotiating with serious buyers, Gagliardi told the outlet a stream of jokers jerked him around for six months. The time-wasting took a toll, and after 180 days of "no-showers, thousands of no-showers, and a whole bunch of flakers" who didn't have the decency to bring a decent offer and cash, he decided to teach them all a lesson. So he destroyed the car, filmed the destruction, and cheered it on. The humorous and ironic part of the video is when Gagliardi tells another man off-camera, "But we got it first! We already robbed it, you can only rob it once!" After that levity, there's only chagrin for anyone sad to see a Charger meet its end so spitefully. Admittedly, however, and in spite of all the vitriol aimed at him, Gagliardi is free to destroy his own property. He's not the first person to crush a car capriciously. Any divorce attorney could tell you a book of tales about precious goods meeting ugly ends for vindictive reasons. Or there's the guy who, commenting on Gagliardi's video on another site, relates how he crushed the Yamaha quad he wanted $800 for after he "got tired of people offering me $200." Ah well. This won't be the last time. Warning for language, and exceptionally shaky video. If you're hungry for more Charger carnage after this, check out the cinematic obliterations in "7 Ways to Destroy a Charger."

1942 Dodge Carryall from WWII featured on 'Jay Leno's Garage'

On this episode of Jay Leno's Garage, Leno takes a look at a unique Dodge Carryall, both in its past and present states. The Carryall is a 1942 model restored and modified by Winslow Bent at Legacy Classic Trucks in Wyoming. According to Bent, the truck spent time in Tunisia during World War II. Obviously it's no longer a military vehicle, but Bent explains that he and his crew built the truck to still be extremely durable, since its new owner wanted a support vehicle for classic car rallies around the world and in remote locations. To reach this end, the Carryall's original inline-six has been replaced with an intercooled Cummins 4BT turbocharged diesel four-cylinder. Bent modified the engine to make less power than it could in order to make the engine understressed and longer lasting. In total, it makes only 130 horsepower, but 380 pound-feet of torque. It also features a boxed frame and heavy duty axles. It's plenty practical, too, with a large roof rack, winch, and even an on-board welding setup. But it's not all hardcore upgrades, since it also has air conditioning. Check out all the other cool details and listen to Leno and Bent geek out over leaf springs and intakes in the video above. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: YouTube / Jay Leno's Garage Aftermarket Dodge Truck SUV Off-Road Vehicles Special and Limited Editions Classics Videos Jay Lenos Garage dodge power wagon