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Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

Dodge performance could be electrified, new hybrid transmissions coming

Dodge is arguably the last company around specializing in old-school muscle cars. Outside of a few models like the Chrysler Pacifica Hybrid and the new e-Torque offerings in the Ram 1500 and Jeep Wrangler, FCA as a whole seems behind the ball when it comes to green or electrified powertrains. That might change over the next few years, as Tim Kuniskis, head of passenger cars at FCA, told Automotive News that he sees the future of performance to be electrified.  At the reveal of the Dodge Charger Hellcat Widebody a few weeks back, Kuniskis said "the absolute future is electrification of these cars." What form this takes or how soon this all might happen is unclear, but changes are likely coming. Kuniskis said the electrified models could be anything from pure battery-electric vehicles to plug-in hybrids to e-axles. FCA’s e-torque system already works with the companyÂ’s Hemi V8 in the Ram 1500, so, if thereÂ’s room in the engine bay, we imagine it would be pretty easy to adapt the mild-hybrid system for other V8-powered vehicles.  One thing to note is that FCA just inked a new deal with ZF. The latter will supply a new 8-speed automatic transmission for longitudinal front-engine cars that will work with both rear and all-wheel drive vehicles. FCA already uses a version of the ZF 8HP automatic, but the big thing to note is that the new transmission has a small electric drive unit built in. If this new transmission is as ubiquitous as the current one, you might find electrified versions of Alfa Romeo and Maserati products as well as those from Dodge, Jeep and Ram. This seems in line with what was announced in last yearÂ’s five-year plan.

Chrysler recalls 1.2 million Ram pickup trucks

Chrysler has announced that it will issue three separate recalls that will cover as many as 1.2 million Ram pickup trucks for "steering-system tie rods that may have been misaligned during assembly or steering-system service." The vast majority of these trucks were sold in the United States, though some trucks in Mexico, Canada or overseas will be called in, as well.
The largest of the three recalls covers an estimated 842,400 model-year 2003-2008 Ram 2500 and 3500 trucks. Two smaller campaigns will bring 294,000 model-year 2008-2012 Ram 2500 and 3500 pickups, chassis cabs and 2008 Ram 1500 4x4 Mega Cabs; plus 43,500 model-year 2008-2012 Ram 4500 and 5500 4x4 chassis cabs into the dealer to be checked and repaired if necessary.
This is a very large recall, and Chrysler says it is "casting the net wider than necessary to identify those vehicles that require repair." The automaker estimates that "as many as 726,000 may not need repair."