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2020 Dodge Charger R/T and Scat Pack get Daytona Edition Packages

Dodge announced the Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition late last year, limited to 501 examples, one of which has already gone to that big NASCAR infield in the sky. For the rest of the Daytona fandom, Mopar Insiders says Dodge has just opened the order books for the Daytona Edition Package available on the standard Charger R/T and Scat Pack. When optioned with the package, both trims get a Mopar cold air intake under the hood, a black spoiler, and a satin black Daytona graphic across the rear decklid and fenders. Both sedans also upgrade their side mirrors to automatically adjust downward when the transmission is put in reverse, plus an automatically-dimming driver's side mirror. Inside, they share power driver's and passenger's seats in Nappa leather and Alcantara with the Daytona logo, heated seats front and rear, a premium-stitched dash panel with gloss black instrument cluster rings, and a power tilt and telescoping steering wheel. Additional upper and lower LED lighting in the front of the cabin, plus illuminated rear cupholders, memory functions for the driver's seat, radio, and outside mirrors, and black-edge premium floor mats complete the interior changes.  The Charger R/T sits on 20 x 9-inch Lights Out painted wheels, and installs a heated steering wheel and security alarm. The Charger Scat Pack sits on 20 x 9.5-inch forged and painted aluminum wheels, and affixes more satin black decals on the roof and the hood on top of a Daytona badge on the grille. The mirrors are luxxed up further than on the R/T, being powered and heated as well as fold-away, and including a blind-spot warning. Inside the Scat Pack, a Daytona badge on the instrument panel mixes with Carbonite accents throughout the interior.  The Daytona Edition Package can be ordered in any of the 12-strong color palette, including Frostbite (pictured), Hellraisin, and Sinamon Stick that are new for 2020. The kit adds $3,495 to the prices of both cars, so before any other options, the 2020 Charger R/T Daytona comes to $41,385 after destination, the 2020 Charger Scat Pack Daytona comes to $44,985. Related Video:

Stellantis launching at least 25 EVs for America by 2030

Stellantis has announced a wide-ranging plan for the company through 2030 covering everything from product to financials. The product plans are what really caught our attention, particularly for the surprise reveal of the first electric Jeep, as well as new teasers of the electric Ram 1500. But the company also provided more broad details on what we'll be seeing in the future including both electric cars and hydrogen fuel cell vehicles. All of the plans are in service of the Stellantis goal of reaching net zero carbon emissions by 2038. On that way, it plans for all European vehicle sales and half of all American sales to be electric by 2030. It will launch 75 new electric vehicles by that year, and at least 25 of them will be coming to the U.S. The first of those electric cars will be the aforementioned Jeep in 2023, but many Stellantis models will follow close behind. The electric Ram ProMaster will launch in 2023 as well. In 2024, we'll see the electric Ram (and its plug-in hybrid counterpart), two more Jeeps (an off-road model and a family-oriented model) and the Dodge electric muscle car. We'll get a preview of the Dodge with a concept this year. Then in 2025, Chrysler will launch its electric car, likely based on the Airflow concept. Stellantis has previously announced Chrysler will be fully electric by 2028, and it further announced that Alfa Romeo and Maserati will be fully electric by 2030. Stellantis is also working on hydrogen fuel cell vehicles, mainly for commercial use. For the U.S., it plans on offering a large, ProMaster-size hydrogen van in 2025. That year or a little later, it also has plans for a hydrogen heavy-duty pickup truck, presumably Ram 2500 and 3500. Stellantis CEO Carlos Tavares noted that among the benefits of hydrogen for large and commercial vehicles is being able to avoid compromising payload capacity, since hydrogen powertrains are lighter than giant batteries. Hydrogen filling times are quick relative to charging, too. The company will continue working on and offering advanced driver aids. This year it will offer hands-free cruise control like GM's Super Cruise and Ford's BlueCruise. In 2024, the company intends to introduce a system that is hands-free and won't require the driver to be watching it the entire time. The technology is being developed alongside BMW. These are, of course, broad plans, and they could change as time goes on. Expect more details as we get closer to individual product releases.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.