1979 Dodge Lil Red Pick Up D10 on 2040-cars

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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2013 Dodge Dart GT

My younger brother bought a Dodge Dart earlier this summer. It's a basic SXT, in Maximum Steel Metallic, with the 2.0-liter engine, a six-speed automatic transmission and not a whole lot else. Unfortunately, at the time, the Dart was one of the few cars in the compact class I'd never driven. I didn't know a lot about it, and therefore, didn't have a lot to say when he bought it. I think the words "based on an Alfa," popped out when I first saw it.
As it turns out, he's grown quite fond of the dark gray sedan, so it was with some degree of enthusiasm that I paid him a visit in this bright-orange Dart GT. I was excited to see what it was about the Dart that he enjoyed so much, despite my tester featuring a different engine, transmission and a lot more tech. After a week with the car, though, I must say: I don't quite see what all the fuss is about.
Driving Notes

Car that screams on the street of dreams: Cruising Woodward in a Hellcat | AutoblogVR

If you love cars, you've probably at least heard of the Woodward Dream Cruise. Millions of people make the pilgrimage to Woodward Avenue with thousands of cars every year. Obviously the Dream Cruise is amazing, but you don't need to wait for the official Cruise to experience Woodward. In this episode of AutoblogVR, join Greg Migliore as he drives up and down the street of Dreams in a Dodge Charger Hellcat. Greg starts the drive by talking about how epic his chariot is. The Dodge Charger Hellcat has a 0-60 time of 3.7 seconds and a price tag of only $65,945. Of course the Hellcat's true power couldn't be unleashed driving along the historic road, but that didn't dampen Greg's spirits. After all, driving on one of the first patches of paved road in America is a pretty great experience no matter how fast you're going. After giving a bit of a history lesson and explaining the significance of Woodward to the Hellcat specifically, we get to one of the best ways to experience Woodward - tracking down some of the best food! Greg pops in to his favorite pub and gives us a tour, but one pub is just the tip of the iceberg. With all of the culture along the 27-mile span, this road is a must-drive for any car enthusiast. But if you can't make it out, experiencing it in 360° VR is the next best thing. Each month, new episodes will launch on the AutoblogVR App. We'll be posting them here on Autoblog, but for the best experience, head over to the app, which you can download for free from the App store and Google Play. Be sure to try it with a cardboard viewer, too! Dodge Coupe Performance Videos VR Original Video