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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Dodge Durango Hellcat teased in 'Fast and Furious' spot is real, headed to New York

The Durango Hellcat teased in a Dodge commercial appears to be the real deal, according to a report that surfaced Monday afternoon, and we could see it as soon as the New York International Auto Show in April. The horsepower Gods are smiling upon us.  Motor Authority says that a Dodge insider was able to confirm the existence of a Durango Hellcat, and suggested it will make its public debut at the New York show this spring. "Hellcat all the things" has become a bit of a meme, and it appears Dodge is either in on the joke, non-ironically committed to the concept, or maybe a little bit of both. A commercial FCA debuted to coincide with the release of the trailer of the latest "Fast and Furious" film gave us our first brief glimpse the new supercharged Durango SUV. Credit for the original find goes to the fine (and eagle-eyed) folks at Road & Track, who spotted the fender badge at approximately the 17-second mark in the embedded commercial. The tease left little to the imagination. The badge is shown prominently on the fender of the mystery vehicle, which isn't much of a mystery at all. It's a Dodge and it's not a Charger or Challenger; no need to overthink it.  Immediately after, the camera cuts to what is obviously a Durango silhouette, but we can't see a whole lot in the glare of its headlights.  It also makes sense from a product cycle perspective, as the Durango is well past the point where it has received its AARP card and we're not necessarily expecting a replacement. The three-row slot in FCA's lineup may go exclusively to Jeep once all is said and done.  We know (or have heard rumors) that other variants of the family SUV are in the pipeline, making it clear that FCA plans to milk the aging three-row for all it's worth. The Jeep Grand Cherokee, which rides on the same fundamental platform but with a shortened wheelbase, has already gotten the Hellcat treatment in the Trackhawk, so porting this engine over for three-row duty should be a snap.  More importantly, a mild facelift may accompany other updates to the Durango, which would conveniently explain why Dodge obscured the Durango's front end in the teaser.  If there's any downside to this, it's that FCA is going to run out of vehicles eventually. With the Ram Rebel TRX well underway and now this, there just aren't many vehicles left in FCA's various brand lineups that can physically accommodate a supercharged, 6.2-liter V8.  Hopefully they have Sawzalls. Related Video:    

Federal grand jury issues subpoenas to U.S. FCA dealers

Despite an attempt to clarify and backtrack, it seems the investigation into Fiat Chrysler Automobile's false sales reporting is picking up steam. According to Automotive News, FCA dealers and regional offices have received subpoenas ordering them to supply documents and testimony to a grand jury in Detroit. Of course, the dealers are objecting to the request. They claim the subpoenas are too broad and would require them to hand over too much personal information, like personal phone numbers of dealer employees going back years. The group wants to make it clear that FCA has clarified its sales reporting and that the issue is with the manufacturer, not dealers. The dealers say that FCA employee records and testimony should be enough. It's rumored that a dealer group is the one that sparked the investigation in the first place. FCA confirmed on July 18 that it indeed was under investigation by a number of federal agencies. Although they've clarified their position regarding sales reporting, the fraud investigation continues full steam. Related Video: