1974 Dodge Club Cab 200 Adventurer Sport Pickup Automatic 8 Cylinder No Reserve on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Detroit 3 small cars lay an egg in latest Consumer Reports reliability study

Consumer Reports has released its Annual Auto Reliability Survey and the results are, in a word, interesting. While we already covered the score-damaging effects of infotainment systems, there's another big angle to the data that's getting some attention - the utterly dismal scores of the Detroit Three's small car offerings.
The turbocharged Dodge Dart and Chevrolet Cruze, as well as the Ford Fiesta were their respective brands' lowest-scoring models, a stat that's made worse by the fact that the American automakers finished 25th, 21st and 23rd, respectively.
That's not acceptable for The Detroit Free Press' auto critic, Mark Phelan, who has penned a scathing critique of the D3's small car reliability scores, arguing that GM, Ford and Chrysler are "out of excuses."

Junkyard Gem: 1976 Dodge D100, United States Army Edition

Members of the United States military have been driving Dodge trucks since the Army bought its first Dodge Brothers ambulance in 1917, and plenty of third-generation D-series pickups ended up in Army service during the mid-1970s. Most of these were 3/4-ton W200s and D200s (designated as M880s), but today's Junkyard Gem is a 1/2-ton D100 CARGO PICKUP W/CAB, found in a Denver self-service wrecking yard. Eventually, the Army auctions off old vehicles, and that happened to this battered D100 Custom at some point. This truck appears to have started life with Navy gray paint, which was painted over in Army-grade olive drab. Perhaps there was some vehicle-shuffling done by the Pentagon. The most recent layer of stickers shows that this truck's final military job was for the U.S. Army Recruiting Command. Power came from the legendary Chrysler Slant-6, in this case the 225-cubic-inch version rated at 105 horsepower. Like most fleet vehicles of the last 50 or so years, it has an automatic transmission. You couldn't expect every soldier to be able to work a three-pedal truck, not even way back in 1976. The Rust Monster has taken a few bites out of this truck, enough that its resale value converged with the current price of scrap vehicles. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Better price, mileage and payload than Ford or Chevy!