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2015 Dodge Viper GTC available in 25 million no-cost combos with 1 Of 1 bespoke program

What's the one thing no car can have too much of? Here's a hint – it's not power. It's not efficiency, either, or technology, or even safety. It's exclusivity. It's one reason Rolls-Royce has become a legend building absolutely bespoke motor vehicles, and it's the reason Dodge, of all companies, is offering a new GTC trim level for its Viper supercar. Now, you might be asking what's so special and exclusive about a trim level? Well, in the Viper GTC's case, it gives owners access to a catalog of 8,000 shades of paint for the exterior, 24,000 "hand-painted" custom stripe patterns, 10 different wheel options, 16 interior trims and no fewer than six aerodynamic packages. That results in 25 million different configurations for the 645-horsepower snake. Most shockingly, the customization choices come at no additional cost on the GTC model. And it's only the start. Ordering a GTC will enroll customers in a unique VIP program called Viper Concierge, which according to Dodge, "offers an exclusive point of contact throughout the custom Viper build process." In other words, buyers will be given the means to stay right on top of their car's production, through the 140-to-160-hour painting process, which itself will be fully documented with pictures and through a mobile-friendly website, to the actual construction of their GTC. The Concierge process will start with the ordering stage, which will include Dodge sending customers a paint chip showing the owner's custom choosing, which they can confirm or refuse. Shortly thereafter, Dodge will send buyers a 1:18-scale "speed-form" replica in their chosen custom colors, once again to confirm or deny the build. Once the buyer's color and option selection is locked-in, that car becomes a one-of-one Viper for that year – no other buyer will be permitted to build a Viper to the same specifications. The concierge service also grants access to the Viper Ambassador Owner's Portal, where orderers can track their car's build process, receive weekly updates and share their excitement with (jealous) friends and family. And once the car is complete, it will be fitted with a custom dash plaque identifying its bespoke provenance – the owner can choose to have their name put on the badge, the car's nickname, or whatever they wish (Dodge will also ship each Viper with a second blank plate to include if the original owner sells the car).

We cruised Woodward in the 2015 Dodge Challenger SRT Hellcat [w/video]

We were definitely rock stars at the 20th edition of the Dream Cruise.
The yell came from somewhere in the crowd: "Hey Hellcat, push it!" We obliged with a jab of the throttle, and the 707 horses of the 2015 Dodge Challenger SRT Hellcat roared to life. It went on like this. All weekend. It's one thing to attend the Woodward Dream Cruise, it's quite another to star in it.

2020 Dodge Charger Hellcat Widebody to race at Pikes Peak

The 2020 Dodge Charger Hellcat Widebody may be world's most badass Charger right now, but it won't be for long. This weekend, Dodge will unveil an even more serious Charger, a one-off racer that will run at Pikes Peak. Tim Kuniskis teased the race car during the Widebody reveal. It will have more power, more tire and more brakes than the road car. He didn't provide exact numbers for any of that, but we at least know it will have more than 707 horsepower, tires wider than 305 millimeters, and better brakes than the regular Hellcat. He said it will have an upgraded version of the Hellcat's 6.2-liter engine. We wouldn't rule out 797 horsepower like in the Hellcat Redeye and in the company's One Lap of America Dodge Durango. We suspect we'll have more concrete details and photos of the car very soon, since the Pikes Peak International Hill Climb takes place this Sunday. One other tidbit: Kuniskis said that we shouldn't expect any of the parts from the race car to show up as Mopar accessories. But we bet there will be plenty of aftermarket companies more than happy to help paying customers recreate it.