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Dodge pulls New Girl and The Office stars for new Dart spots
Wed, 06 Aug 2014Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.
Stellantis is official: FCA and PSA merger finally sealed
Sat, Jan 16 2021MILAN — Fiat Chrysler and PSA sealed their long-awaited merger on Saturday to create Stellantis, the world's fourth-largest auto group with deep enough pockets to fund the shift to electric driving and take on bigger rivals Toyota and Volkswagen. It took over a year for the Italian-American and French automakers to finalize the $52 billion deal, during which the global economy was upended by the COVID-19 pandemic. They first announced plans to merge in October 2019, to create a group with annual sales of around 8.1 million vehicles. "The merger between Peugeot S.A. and Fiat Chrysler Automobiles N.V. that will lead the path to the creation of Stellantis N.V. became effective today," the two automakers said in a statement. Shares in Stellantis, which will be headed by current PSA Chief Executive Carlos Tavares, will start trading in Milan and Paris on Monday, and in New York on Tuesday. Now analysts and investors are turning their focus to how Tavares plans to address the huge challenges facing the group – from excess production capacity to a woeful performance in China. Tavares will hold his first press conference as Stellantis CEO on Tuesday, after ringing NYSE's bell with Chairman John Elkann. FCA and PSA have said Stellantis can cut annual costs by over 5 billion euros ($6.1 billion) without plant closures, and investors will be keen for more details on how it will do this. Marco Santino, a partner at consultants Oliver Wyman, said he expected Tavares to disclose the outlines of his action plan soon, but without divulging too many details at first. "He has proven to be the kind of person who prefers action to words, so I don't think he will make loud statements or try to over-sell targets," he said. Like all global automakers, Stellantis needs to invest billions in the years ahead to transform its vehicle range for the electric era. But other pressing tasks loom, including reviving the group's lagging fortunes in China, rationalizing its huge global empire and addressing massive overcapacity. "It will be a step by step process, also to allow the market to better appreciate every single move. I don't think we will have all the details before one year," Santino said.
2018 Dodge Durango Pursuit SUV is the tall arm of the law
Thu, May 10 2018Dodge is adding to its police car portfolio with the 2018 Durango Pursuit, a specially-prepped police version of the automaker's SUV. Available with an optional 360-horsepower Hemi engine, the Durango Pursuit comes with everything you'd expect in a truck built to protect and serve. We'll try to avoid too many Blues Brothers cop car references but, yes, this Dodge includes some serious "cop shocks" and that aforementioned "cop engine," among many other modifications. The Hemi engine produces 360 horsepower and 390 lb. ft. of torque, all of which is routed to an eight-speed automatic transmission and full-time AWD system. According to Dodge, this is the most popular powertrain fitted to the existing Charger Pursuit police car. The brakes have been strengthened and are capable of bringing the Durango Pursuit from 60-0 mph in 134 feet. The Durango Pursuit also adds a two-speed transfer case, which should prove handy when bad guys try to escape by venturing off road. "Unofficial testing results at the Michigan State Police 2018 model-year vehicle evaluation event created such a stir among law enforcement agencies that we simply had to find a way to build this vehicle," said Steve Beahm, Head of Passenger Car Brands, Dodge/SRT, FCA North America. Despite the apparent buzz around this police vehicle, Dodge has said the Durango Pursuit V-8 AWD will only be available "for a limited time." And as you've already guessed, you have to be in law enforcement to place an order for one — sorry to disappoint. Other notable features of the Durango Pursuit include 8.1 inches of ground clearance, a tow rating of 7,200 pounds, heavy-duty oil cooler and water pump, 220-amp alternator, a spare tire mounted beneath the rear of the truck to free interior space, a spotlight wiring prep package, along with trailer sway control. Dog lovers will be pleased that K-9 units have been taken into consideration, too. The Durango Pursuit is available with a tri-zone climate control package, to make certain badge-wearing four-legged constables remain comfortable while fighting crime. Related Video: Dodge SUV Police/Emergency police car