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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

1985 Dodge Omni GLH | eBay Find of the Day

Cars from the 1980s weren't exactly known for performance. The muscle car days had ended a decade prior, and computer controls and precision engineering standards were still in their infancy. But that doesn't mean the decade was a complete loss for automotive enthusiasts. For proof, take a look at this 1985 Dodge Omni GLH that's currently for sale on eBay. Carroll Shelby's affiliation with Ford was in hiatus (and under litigation in court), but the legendary tuner wasn't content to sit around and do nothing. Shelby turned to Dodge right around the time that the American company was dipping its toes into turbocharging. The partnership led to several interesting vehicles, but perhaps none of them were as unexpected as the Shelby-modified Omni hatchback. The '85 GLH you see above is powered by a turbocharged 2.2-liter four-cylinder engine that sends 146 horsepower to the front wheels through a five-speed manual transmission. These days, that might not sound like a lot of power. But when you consider that the base LG4-code 305-cubic-inch V8 in the Chevy Camaro Z28 spun out 155 hp that same year, you start to understand why the Shelby Omni was a big deal. Suspension changes to the Omni GLH included stiffer springs, firmer shocks, and a lowered ride height that dropped the bodywork closer to its 15-inch aluminum wheels. GLH badging — which, in true Shelby fashion stood for "Goes Like Hell" — and blacked-out bodywork rounded out the updates. Dodge sold 6,513 Omni GLH models in 1985, and just 3,509 were equipped with the turbocharged engine. You'll have to look long and hard to find one that's nicer than this on eBay. The seller claims it's mostly in original condition, and its low odometer reading of 15,901 miles seems to back that up. It's located in Wixom, Michigan, with an asking price of $18,900.

2015 Dodge Charger Pursuit is ready to serve and protect

Okay speed freaks, it's time to update your cheat sheet of police headlights, as Dodge has just unveiled the new 2015 Charger sedan's police variant, the Pursuit.
Like previous Charger Pursuits, the 2015 model is based on a modified version of the civilian sedan, featuring the same basic batch of mechanicals and sheetmetal, while adding a number of items specific to the five-oh.
For 2015, cops can select from the same 3.6-ltier V6 and 5.7-liter Hemi V8 available to the civilian population, with former turning out 292 horsepower and 260 pound-feet of torque and the latter packing 370 ponies and 390 lb-ft. Even loaded down with equipment, Dodge claims the Hemi-powered cop car can hit 60 miles per hour in under six seconds, while both engines are expected return 26 miles per gallon on the highway (thanks to the V8's four-cylinder mode). Rear-wheel drive is standard with both engines, while V8 Pursuits can be fitted with all-wheel drive.