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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

2019 Dodge Charger SRT revealed in spy shots before reveal

Last month, Dodge teased the updated 2019 Dodge Charger SRT Hellcat and its new grille with air intakes. Now we get to see it before its full debut thanks to these spy shots. We can see that the grille is one of the few things that has changed for the 2019 model year. It also appears to have a new hood that has extractor vents farther back than on the current model. We can also see that this new grille is on an SRT 392 Scat Pack model, not the Hellcat teased a month ago. This seems to imply the grille will be applied to all Charger SRT models, or at least offered as an option. Aside from the grille and the hood, the rest of this new Charger looks like the outgoing version. The bumpers, spoiler, side skirts and lights all seem to be carryover. As such, we're not expecting anything else to change radically under the hood or chassis. There's a possibility one or two engines pick up a few horsepower, but we don't expect much more than that. If anything else changes to the 2019 Charger, it will probably consist of colors, options and maybe even another trim level. We'll know more about it when it makes its official debut this summer. An updated version of the Challenger will be revealed at the same time. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 Dodge Charger SRT Scat Pack View 9 Photos Image Credit: SpiedBilde Spy Photos Dodge Performance Sedan dodge charger srt hellcat scat pack

The Dodge Demon's massive drag tires are just barely street legal

Despite the gaffe that was the Vin Dieselgate leak (no, not that one), Dodge and SRT are soldiering on with the twelve-part Dodge Demon rollout in the lead up to the car's reveal at the New York Auto Show. The Vin Diesel video showed what is almost assuredly the car's front, but now we get an official view of the Demon's rear in this week's video, "Wide Body." Along with the new view, Dodge shows off a cryptic license plate (Michigan #2576@35) and details on the Demon's tantalizing wheel and tire combo. That wheel and tire combo, meant to fill out the Demon's new wide wheel arches, is frankly impressive. Lightweight 18- by 11-inch wheels are wrapped in special Demon branded Nitto NT05R tires measuring an astounding 315/40R18 at all four corners. Not only does that trump the old Camaro Z/28's 305 section tires, it makes the Demon the first production car to come equipped from the factory with drag radials, claims Dodge. Presumably, the goal with the Demon is to provide enough power and grip to rotate the Earth underneath the car rather than propelling the car itself down a dragstrip. Beyond that, few other details were revealed. Dodge provided some vague information about how the "wide-body is laser clearanced, and the entire chassis is e-coated for durability before final assembly," but doesn't actually explain what that really means. We do know now that the flared fenders add 3.5 inches to the Demon's overall width. Overall, the car looks mean and purposeful, especially wrapped in just barely street-legal rubber. Follow along at www.ifyouknowyouknow.com and see if you can find and decipher all the hints. Related Video: Design/Style New York Auto Show Dodge Coupe Performance tires dodge demon dodge hellcat