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Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.

Ralph Gilles publishes futuristic sketch that lampoons yellow spoiler guards

FCA design boss Ralph Gilles doesn't want to see yellow spoiler guards on future Dodge models. He joined the chorus of internet users urging Challenger and Charger owners to remove the protective strips installed at the factory by telling the story behind a futuristic-looking design sketch on his official Instagram account. The stylist explained the coronavirus work-from-home order isn't stopping his team from organizing design reviews. And, while he's not normally allowed to post images of future products on social media, he decided to make an exception. "This experimental design of a Dodge of the future fell on the cutting room floor ... because the designer decided to make the yellow spoiler guards a permanent part of the theme," he wrote. This isn't the first time Dodge has spoken out against owners who decided to keep the yellow spoiler guards on their car. The company even recently decided to make them pink to curb their popularity. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Looking beyond the spoiler's yellow accents, the sketch depicts what appears to be a coupe with a front end that shares very few styling cues with Dodge's current design language. The round headlights seen on cars like the Challenger are replaced by ultra-thin LED lines, the grille is little more than a gap, and there's a gaping air vent right below it. The entire front fascia is painted black, a look oddly reminiscent of SEAT's Bocanegra models. Sculpted sides, wheels that stick out of the wheel arches, and a glass roof add a finishing touch to the design. Gilles only posted one sketch, so we don't know what the rear end looks like. His team is busily designing the next-generation Challenger, tentatively due out by 2023, but we don't expect it will look like the sketch that surfaced on Instagram. Mark Trostle, Dodge's head of design, previously affirmed the retro lines are here to stay. The four-door Charger is due for a makeover, too, and its design isn't as firmly anchored to tradition as the Challenger's. Time will tell whether the sketch subtly previews the direction Dodge is taking the model in. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

2019 Dodge Challenger Hellcat with twin-scoop hood spied with no camouflage

Dodge recently teased an updated 2019 Challenger SRT Hellcat sports coupe complete with an all-new hood with dual scoops. It didn't reveal anything else about the vehicle, saying more details were coming. And now we have more details, but not in the way Dodge probably wanted. We can now see the updated Hellcat with the new hood. To be perfectly honest, it's pretty much what we expected. The teaser photos indicated that the hood was the only major body change, and this car confirms it. The rest of the body is identical to a normal Hellcat. The bumpers, grille mesh, even the wheels are all standard Hellcat parts. Even the slotted rotors and Brembo calipers look the same. This car does suggest that the hood will be available on both the narrow-body Hellcat and the Hellcat Widebody, the latter of which was featured in the teaser images. There is actually one other minor difference on this 2019 Hellcat's exterior, and that's the grille badging. There's now a vintage-style badge with "Challenger" written in script off to one side. Currently only one grille and badge design is available on Hellcat, and it features just the SRT Hellcat logo. It appears the SRT badge is still present, but blocked off on this prototype. So it's possible this new badge comes with the new hood as a sort of retro package for Hellcat. We should have all the details on this and other 2019 Challengers when the car is officially revealed later this summer. Related Video: Featured Gallery 2019 Dodge Challenger SRT Hellcat Spy Shots View 11 Photos Image Credit: KGP Photography Spy Photos Dodge Coupe Performance dodge challenger srt hellcat