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Burglars target Detroit-area dealership, steal Hellcat from showroom floor

A crew of Detroit car thieves seriously upped their game this week after stealing a Hellcat Challenger straight off the showroom floor. According to CBS Detroit, at around 1:00 am on January 24, a crew of burglars hit the Snethkamp Ram City dealership in Highland Park, MI. In full view of surveillance cameras, the burglars smashed a large glass door that led to the showroom floor and within seconds made off with a $75,000 Dodge Challenger SRT Hellcat. First they pushed the car through the broken door and out on to Woodward where a van was waiting. The van then pushed the car to a waiting tow truck and, just like that, the car and the crooks were gone. "It looks like they had about a minute and 30 seconds to open the door and push the car out, and then we see another car pushing it away," owner Mark Snethkamp told WWJ. "We've got some really good video and I'm shocked that the Highland Park police didn't catch them because they were here very shortly right after them." Snethkamp also told WWJ that they haven't had a break-in at the dealership like this since the 90s. Both the car and the suspect remain at large, and the Detroit Police Department are encouraging anyone with information to call either DPD or the Help Eliminate Auto Thefts (HEAT) tip line. VIDEO-2: Not gone in :60 but :90. Thieves still a $75,000 @DodgeHellcat off the showroom floor in #HighlandPark. @WWJ950 @CBSDetroit pic.twitter.com/8FvDkgboJ5 — Vickie Thomas (@VickiethomasWWJ) January 24, 2017 News Source: CBS Detroit Auto News Dodge Coupe Performance Detroit thieves challenger burglary

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

MotorWeek relives '80s coupes with Dodge Daytona, Ford Escort EXP

Get ready for a wave of nostalgia and the rapid realization of the huge progress in performance cars over the last 30 years. For its latest Retro Review, MotorWeek takes a look back at two, front-wheel drive coupes from the '80s that seem to have entirely vanished from the roads today. Both the 1986 Dodge Daytona CS and the 1986.5 Ford Escort EXP were considered affordable, sporty options in their day, but the passage of time hasn't been kind to either of their specs. The Daytona certainly looks the part of a performance machine with a body that's reminiscent of other '80s coupes, like the third-gen Chevrolet Camaro. However with 146 horsepower and 170 pound-feet of torque from a 2.2-liter turbocharged four-cylinder, acceleration wasn't exactly a strong suit. MotorWeek complained about copious torque steer, as well. The optional CS suspension upgrade package on this Daytona was apparently a nod to Carroll Shelby who was working with Dodge at the time. If anything, the Escort EXP withstands the test of time even worse. As a two-seat coupe, you might have expected Ford's engineers to really turn up the performance to fit the sporty image that the exterior conveyed. That didn't really happen, and depending on which model buyers ordered, they got either 86 horsepower with a 1.9-liter engine or the "high-output" version of that mill with 108 hp.