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Dodge reveals a few of the goodies in the Demon crate

One of the teaser trailers for the eagerly anticipated Dodge Challenger Demon featured a big crate full of goodies for the car. As with the car, though, Dodge was a bit coy about what was inside, simply saying there were 18 items, consisting of tools and parts. Now we know what tools the car gets, and they're some very nice Snap-On pieces. All of the tools and accessories are branded with the Demon logo. And the tools included should be perfect for easy tire changes at the track. Specifically, the tools include a hydraulic jack, cordless impact wrench with charger, torque wrench, and a tire pressure gauge. There's also a fender cover to protect the paint when working under the hood, and a nice carrying bag with the Demon emblem on the side. And, naturally, all of the tools are limited-edition units made specifically to accompany the Demon. If you want to do anything more involved than wheel swaps, you'll need to supply a few tools of your own. But this should be good for the weekend drag racer or autocross driver who wants to drive down to the course on street tires, then throw on the sticky rubber at the track. Also, as you may have noted, these tools only constitute six items in Dodge's count, leaving 12 others that must be car parts. We know that among the parts are some factory Demon wheels, and items that Dodge describes as "Direct Connection Performance Parts" and the "Demon Track Pack System." Details on these remain scarce, but they will probably be revealed closer to the car's debut date of April 11. Related Video:

Ram exec: first 30-mpg pickup truck will 'win'

It is totally possible, today, to take the Ram 1500 EcoDiesel pickup truck, load it up with gear and people, and drive it from Texas to Michigan while getting 38 miles per gallon. We know because we did it. Officially, though, the 1500 gets just 20 mpg combined. A more impressive number is the 28 mpg on the highway. Bob Hegbloom, the Ram brand director, thinks that there's a more important fuel economy target to hit: 30 mpg. Whichever truck company can manage that feat, he recently told Automotive News, "wins." It's kind of an obvious thing to say, but in the 1500 with both the EcoDiesel and the V6 Pentastar engine, Hegbloom said, "fuel economy is so important." Hegbloom didn't promise that the next EcoDiesel truck will manage to get on up over the 30 hump, but he did say that Ram is not sitting still when it comes to fuel economy. "I just want to have continuous improvement and to keep gaining every day," he said. "We sat still in the past and it doesn't lead to a great place."

Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.