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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Australian consumer activists destroy a Dodge Journey with a tank

An Australian couple held an event where they crushed their unreliable and frustrating Dodge Journey with a retired army tank. According to Drive, Kate and Joe Masters owned an infuriating 2010 Dodge Journey that they claim was plagued by mechanical and electrical issues. After numerous failed attempts on their part to get the issues fixed by Fiat Chrysler and Dodge Australia, the couple decided that they'd had enough. Working with Queensland consumer advocate Ashton Wood, the Masters held an event where they smashed the Dodge with a sledgehammer and fired arrows at it. Finally, they rolled out a retired Centurion Mk.V tank and proceeded to crush the doomed Dodge monster truck-style. Fiat Chrysler issued a statement refuting many of the Masters' claims about both its vehicle and the steps taken to remedy the situation. The company claims that the vehicle was serviced outside of its dealer network and that the Masters did not work through established consumer complaint channels established by the Queensland Civil and Administrative Tribunal and the Australian Competition and Consumer Commission. "We had attempted to work proactively with this customer, offering free service work and free genuine parts after their warranty had expired," FCA said in a statement. "While Dodge Australia was keen to resolve this issue, we weren't in the position to issue the demanded refund of $43,000 for a vehicle purchased in 2011, that was driven for more than 100,000 kilometers (62,137 miles) and that has no known manufacturing defects, nor had any evidence provided by the owners to substantiate these claims. Queensland senator Glenn Lazarus, who was involved with the tank event, stated that Australian motorists need better consumer protections against automotive dealerships and manufacturers. "Countries around the world have successfully implemented lemon laws to provide consumers with protection and I believe it's about time we did the same in Australia," he said. Destroying cars in a public act of frustration is nothing new. In China, a Lamborghini Gallardo owner smashed his luxury ride with a sledgehammer after he felt he wasn't given a premium experience at the dealership. Related Video: News Source: Drive.com Auto News Government/Legal Weird Car News Dodge SUV Military Videos viral video dodge journey tank queensland crushed publicity stunt

Ralph Gilles responds to Dodge rumors, says brand is 'here to stay'

This is why we love Ralph Gilles. While in Italy hanging out with a group of Viper Club members in Europe, the SRT boss took the time to respond to a question directed at him on Instagram in regards to the future of Dodge.
Recent reports have painted a bleak picture for Dodge, but Gilles defended Chrysler's full-line brand by stating that the rumors are, "all rumors, Dodge is here to stay! It may get more focused going forward but not killed!" The idea of a "more focused" Dodge brand could lend some credibility to reports that the Grand Caravan and Durango are on their way out, which would leave Dodge solely as a car, or car-based, automaker.