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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Chrysler almost smothered the Hellcat before it lived

Chrysler's 6.2-liter supercharged Hellcat V8 was an absolute sensation from the very moment it was announced, and honestly, how could it not have been? Packing 707 horsepower and 650 pound-feet of torque, its numbers immediately put every other production muscle car (and many supercars) to shame. Plus, we soon learned that would be wrapped in a package retailing for around $60,000 - a pittance compared to other vehicles offering similar grunt. However, the Hellcat almost never got the chance to rumble under the hood of the Challenger and Charger.
The Hellcat was initially proposed back in 2011, back when Fiat was deciding its future strategy for Chrysler Group, according to Automotive News. At the time, the company was just emerging from its bankruptcy doldrums, and an ultra-high-performance V8 wasn't exactly a must-have item. The program didn't move forward. However, SRT engineers kept fighting, according to AN, and four months later, they received the green light to pull the project off the shelf and continue developing the Hellcat. The muscle car world is certainly better for that decision.
The work of those engineers focused on taking Chrysler's standard 6.2-liter V8 and making it reliably handle all of the extra power from the supercharger. "It came down to micron levels of changes in the crank to be able to withstand the pressures of the engine," said Chris Cowland, director of advanced and SRT powertrain, to Automotive News. The changes amounted to switching out about 91 percent of the parts to make the Hellcat, including some quite minuscule alterations. For example, the washer holding the supercharger pulley is embedded with industrial diamonds to keep it from slipping.

Get a peek at the Dodge Demon in the new Fate of the Furious trailer

Will all of the news that comes out, Thursdays should now be referred to as Demon Days (no relation to the 2005 album by Gorillaz), at least until April. In addition to this morning's news on the Dodge Demon's Launch Assist and beefed-up components, the automaker released a trailer/commercial for The Fate of the Furious that shows a Dodge barrage and a few quick looks at the new car. The film, which opens days after the Demon's debut at the 2017 New York International Auto Show, is packed full of Dodge, SRT, and FCA products. While the few cars shown in the garage look superficially like Demons, they appear to just be standard Hellcats – the hood is wrong, and they are missing the fender flares. On the other hand, the ones in the trailer's chase scene appear to be the real deal, or at least made to look like it, with the big AirGrabber hood scoop and wide-body fender flares. We've seen a few of these cars already on the film's set, so this is no real surprise. The ad itself is a bit strange. The shots of the woman standing in front of the SRT lineup appear to be cut into footage from the film, so she's not actually talking to the cast in these scenes. That's why a narrow-body car bursts through the wall and becomes a wide-body Demon-like thing. Well, the Fast and Furious franchise was built on bad dialog and over the top car stunts, so par for the course? The film debuts on April 14, and expect the Demon around that time, too. Related Video: News Source: Dodge/YouTube TV/Movies Dodge Performance dodge demon dodge hellcat the fate of the furious