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2015 Dodge Viper GTC available in 25 million no-cost combos with 1 Of 1 bespoke program

What's the one thing no car can have too much of? Here's a hint – it's not power. It's not efficiency, either, or technology, or even safety. It's exclusivity. It's one reason Rolls-Royce has become a legend building absolutely bespoke motor vehicles, and it's the reason Dodge, of all companies, is offering a new GTC trim level for its Viper supercar. Now, you might be asking what's so special and exclusive about a trim level? Well, in the Viper GTC's case, it gives owners access to a catalog of 8,000 shades of paint for the exterior, 24,000 "hand-painted" custom stripe patterns, 10 different wheel options, 16 interior trims and no fewer than six aerodynamic packages. That results in 25 million different configurations for the 645-horsepower snake. Most shockingly, the customization choices come at no additional cost on the GTC model. And it's only the start. Ordering a GTC will enroll customers in a unique VIP program called Viper Concierge, which according to Dodge, "offers an exclusive point of contact throughout the custom Viper build process." In other words, buyers will be given the means to stay right on top of their car's production, through the 140-to-160-hour painting process, which itself will be fully documented with pictures and through a mobile-friendly website, to the actual construction of their GTC. The Concierge process will start with the ordering stage, which will include Dodge sending customers a paint chip showing the owner's custom choosing, which they can confirm or refuse. Shortly thereafter, Dodge will send buyers a 1:18-scale "speed-form" replica in their chosen custom colors, once again to confirm or deny the build. Once the buyer's color and option selection is locked-in, that car becomes a one-of-one Viper for that year – no other buyer will be permitted to build a Viper to the same specifications. The concierge service also grants access to the Viper Ambassador Owner's Portal, where orderers can track their car's build process, receive weekly updates and share their excitement with (jealous) friends and family. And once the car is complete, it will be fitted with a custom dash plaque identifying its bespoke provenance – the owner can choose to have their name put on the badge, the car's nickname, or whatever they wish (Dodge will also ship each Viper with a second blank plate to include if the original owner sells the car).

2018 Dodge Durango SRT Quick Spin | The modern hot-rod wagon

I love big, overpowered SUVs. Except for Mercedes-AMG, no one makes fast wagons anymore. Models like the BMW X5 M and the Porsche Cayenne Turbo S fill that niche, combining a powerful engine with copious amounts of room for cargo and passengers. These SUVs are too porky to handle well on a track and too big and wide to properly tackle a curvy backroad. But with a soft suspension and a 0-60 mph time of less than 5 seconds, they are perfect for cruising city streets and pulling away from unsuspecting Ford Mustangs and Chevy Camaros. That makes the 2018 Dodge Durango SRT perfect for the Woodward Dream Cruise. Dream Cruise is an annual car meet along Woodward Avenue, just northwest of Detroit. While literally any motorized vehicle is welcome, the street is mostly filled with American cars from the height of the domestic auto industry. For a late 20-something like myself, watching and partaking in the Dream Cruise fills me with a sense of nostalgia for a time and place that never existed for me, just like watching John Wayne in anything from "Stagecoach" to "True Grit" makes you long for horseback rides in the Old West. The Durango SRT, with a pushrod Hemi V8, 392 cubic-inch badging on the fenders and muscular styling, enhances the experience. Sure, it's not nearly as cool as Mopar stalwarts like the 1969 Plymouth Roadrunner or the 1970 Dodge Daytona, but it's filled with the same sense of purpose. Dip into the throttle and listen to that eight-cylinder chorus erupt with a sound that's wholly unique. Not even the pushrod V8s from GM snarl and crack like this 6.4-liter Hemi. It's the same sort of sound you'll hear from countless Dodge, Chrysler and Plymouth products during Dream Cruise. You don't need to go fast to get the full understanding of the Durango SRT's purpose. Ignore the SRT-tuned suspension and heavy steering. What you really want to do is open the SRT menu and adjust the custom settings. Set the engine and transmission in track mode and put everything else in the street setting. You'll get all the available power and straight-line performance combined with a nice, cushy ride. We're not sure what FCA has planned for the future. While the industry moves toward electrification and autonomous ride-sharing vehicles, the automaker is pouring money into vehicles like the Durango SRT, the Dodge Challenger SRT Demon and the Alfa Romeo Giulia Quadrifoglio. Future prospects look hazy.

MotorWeek revisits the awesome, original Dodge Viper

MotorWeek is bringing the automotive world a wonderful blast from the past with its latest Retro Review. Not only does the video feature the now-famous, original Dodge Viper, but this is also a chance to watch one lapping Pocono International Raceway in a test of track prowess. This segment was MotorWeek's first chance to unleash the Viper around a racecourse, and the show took advantage of the opportunity. In addition to the usual 0-60 mph and quarter-mile tests, the 400-horsepower V10 is let loose to do lap after lap. The clip offers a great dose of nostalgia and is worth a watch to remember the intense enthusiasm surrounding the Viper at the time.