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Question of the Day: Most heinous act of badge engineering?
Wed, Dec 30 2015Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question
Dodge Hellcats getting price hike
Fri, Aug 21 2015Dodge plans twice as many Hellcats on the road for the 2016 model year, they are going to be a bit more expensive when buyers sign on the dotted line. According to CarsDirect and confirmed to Autoblog by Dodge, 2016 Challenger SRT Hellcat costs $65,190, an increase of $4,200 over 2015. That figure includes $995 for destination and $1,700 for the Gas Guzzler charge. The latest Charger SRT Hellcat retails for $68,640, a $3,650 increase. Other SRT trims of the muscle cars also see a price hike. The 2016 Challenger SRT 392 is $51,190, after destination and a $1,000 guzzler charger – a $3,500 increase. The Charger SRT 392 also jumps $3,000, to $51,990. Even at 2015's prices, Dodge was having problems keeping up with demand for the Hellcat, and the higher price isn't likely to change that. And before you think the company is going plum crazy, the 2016 models of all four muscle cars come standard with Laguna leather seats and navigation. According to company spokesperson Dan Reid to Autoblog, both items had a "very high customer take rate," and the previously optional features are valued at $2,490. Dodge previously announced a discount for those who had a sold 2015 Hellcat order canceled in the switch to 2016. Those amount to $5,000 on the Challenger and $4,000 Charger, which seems like a sweet deal for those customers. Related Video:
Jay Leno drives a 1970 Dodge Charger with 1,650 horsepower
Tue, Feb 23 2016When Jay Leno says a vehicle might have too much horsepower, he's got our attention piqued. That's exactly what he thinks about the 1970 Dodge Charger Tantrum from Wisconsin-based SpeedKore Performance. While it still looks like a classic muscle car, the front end now features a carbon fiber hood and fenders. Underneath the lightweight parts, there's a twin-turbo, 9.0-liter Mercury Marine offshore boat racing engine with an astonishing 1,650 horsepower, or an only slightly less asinine 1,350 hp on pump gas. Jay is very mechanically intrigued by the Charger at the beginning of this video, and puts it on the lift to take a look at the underside. The engine plumbing is a thing of beauty, and the mill packs a massive radiator and intercooler to keep things running cool. Leno's drive in the Tantrum is especially interesting. The beastly engine is difficult to control, and anything above half throttle in most gears can spin the rear tires. The significant turbo lag also makes the power unpredictable. When Jay finally finds a straight piece of road, he puts the hammer down and rockets into the distance. And, of course, you know Jay's not going to end the video without some suitably smoking tires. Related Video: