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Dodge celebrates big B-day with 100th Anniversary Editions muscle cars

Being in business for 100 years is a HUGE milestone, so we hope Dodge has more in mind to celebrate its centennial than just a special edition package for the 2014 Charger and Challenger. Called the 100th Anniversary Edition package, this collection of cosmetic enhancements will be available in limited quantities for both cars at a cost of $2,500.
Ordering a Charger or Challenger with the 100th Anniversary Edition package means starting with either a V6-powered SXT Plus or V8-powered R/T Plus model. They can each be ordered in many colors, but only the High-Octane Red Pearl Coat above is an anniversary exclusive. Each car also comes with an anniversary-exclusive set of 20-inch, five-spoke wheels with what Dodge calls "Granite Crystal pockets," a texture that's also mirrored on each car's grille.
Of course, there are commemorative badges galore affixed to the exterior of each car, including "Dodge Est. 1914" fender badges and "100" logos on the center caps of each wheel. The styling theme of each car's interior is a bit more interesting, with Dodge designers trying to evoke "the patina and machinist legacy of John and Horace Dodge," the company's founders. To that end, the leather interior can be had in Molten Red or Foundry Black Nappa, and each features a custom cloud overprint that makes the hide look like a working man's dirty dungarees. Designers also used brass-colored accent stitching on the interior's leather trim pieces, and affixed more "Dodge Est. 1914" badges to the front seat backs and floor mats. We do like the flat-bottomed steering wheel, and the Challenger 100th Anniversary Edition gets exclusive white gauges faces and the Charger black. The "100" on each car's speedometer is also highlighted in red.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Daily driving a Dodge Challenger SRT Hellcat

I took delivery of my 2015 Dodge Challenger SRT Hellcat at Ron Carter Dodge in League City. Bobby Pate and the entire Ron Carter team made the buying experience painless. Thanks, guys! It was worth the nine-month wait to get a new Challenger Hellcat at sticker price. My Hellcat is Phantom Black Tri-coat Pearl with a black interior. The car has the six-speed manual transmission and UConnect. Yes, I know the eight-speed automatic is faster, but the manual transmission provides a level of enjoyment that must be experienced to be appreciated. My original intention was to write daily about my experiences with the Hellcat, but I have been having too much fun with the car. The first 100 miles required incredible self-control to keep the car under 55 mph and engine speed under 3500 rpm. The difference in the driving experience after 500 miles was – and I am only exaggerating a little – life altering!The Red Key To paraphrase Morpheus in The Matrix, "You take the black key, the story ends. You wake up in your bed and believe whatever you want to believe. You take the red key, you stay in wonderland, and I show you how deep the rabbit hole goes." The black key is in a place where it will stay until the red key is snatched from my cold, dead hand. The red key is the only key. The red key is "The Key." All 707 horsepower are available with the red key. You can lower the horsepower to only 500 using the SRT pages, I have heard, but why? I have driven the Hellcat in bumper-to-bumper Houston traffic in red-key mode. I have driven the Hellcat in the pouring rain in red-key mode. I have driven the Hellcat to the mall, to the grocery store, to the movies, and to Killen's Steakhouse in Pearland for a 100% Japanese Wagyu steak from the Kagoshima Prefecture. (It was a birthday present from my son. My money goes into the gas tank of my Hellcat.) Just for fun, I used the SRT Pages to put the car in valet mode. For those of you who do not know, valet mode limits the horsepower to: oh, hell! Who cares? The car felt like the parking brake had not been disengaged. I have heard rumors that the Tremec six-speed transmission has a 1-4 skip-shift feature. My Hellcat has never been subjected to this travesty.Questions, questions, and more questions Q: How much over sticker did you have to pay? A: Zero Q: What kind of gas mileage do you get? A: ROTFL Q: How did you ever talk your significant other into letting you buy the Hellcat? A: I didn't ask.