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2015 Dodge Viper GTC available in 25 million no-cost combos with 1 Of 1 bespoke program

What's the one thing no car can have too much of? Here's a hint – it's not power. It's not efficiency, either, or technology, or even safety. It's exclusivity. It's one reason Rolls-Royce has become a legend building absolutely bespoke motor vehicles, and it's the reason Dodge, of all companies, is offering a new GTC trim level for its Viper supercar. Now, you might be asking what's so special and exclusive about a trim level? Well, in the Viper GTC's case, it gives owners access to a catalog of 8,000 shades of paint for the exterior, 24,000 "hand-painted" custom stripe patterns, 10 different wheel options, 16 interior trims and no fewer than six aerodynamic packages. That results in 25 million different configurations for the 645-horsepower snake. Most shockingly, the customization choices come at no additional cost on the GTC model. And it's only the start. Ordering a GTC will enroll customers in a unique VIP program called Viper Concierge, which according to Dodge, "offers an exclusive point of contact throughout the custom Viper build process." In other words, buyers will be given the means to stay right on top of their car's production, through the 140-to-160-hour painting process, which itself will be fully documented with pictures and through a mobile-friendly website, to the actual construction of their GTC. The Concierge process will start with the ordering stage, which will include Dodge sending customers a paint chip showing the owner's custom choosing, which they can confirm or refuse. Shortly thereafter, Dodge will send buyers a 1:18-scale "speed-form" replica in their chosen custom colors, once again to confirm or deny the build. Once the buyer's color and option selection is locked-in, that car becomes a one-of-one Viper for that year – no other buyer will be permitted to build a Viper to the same specifications. The concierge service also grants access to the Viper Ambassador Owner's Portal, where orderers can track their car's build process, receive weekly updates and share their excitement with (jealous) friends and family. And once the car is complete, it will be fitted with a custom dash plaque identifying its bespoke provenance – the owner can choose to have their name put on the badge, the car's nickname, or whatever they wish (Dodge will also ship each Viper with a second blank plate to include if the original owner sells the car).

Armormax loads a bulletproof Dodge Hellcat AWD Police Special

Earlier, we wrote about the Armormax armored Tesla Model S P100D, which International Armoring Corporation called the fastest armored car in the world. As the company also outfits cars such as Dodge Chargers, it's only logical that the showcase car is a SRT Hellcat — but the interesting thing is that the company can also upgrade the Hellcat to all-wheel drive, as Armormax told Motor Authority. When ordering an armored Charger SRT Hellcat, the AWD implementation is just a matter of ticking the corresponding box. The Armormax Charger SRT Hellcat seen here is also outfitted with police patrol car gear, complete with a push bar, run-flat tires, ballistic bulletproof glass and a mean matte black wrap. Even if the 6.2-liter, supercharged Hellcat powertrain probably has no problem hauling an armored bodyshell around, it's likely that the company has used the same synthetic fiber laminate on the Charger as on the Tesla. The bulletproof Tesla's weight gain was a negligible 11 percent, and while the Charger is a lighter car to begin with, avoiding using regular-issue ballistic steel seems to be the way to go if you want to keep the curb weight in check. The Hellcat's battery, radiator, fuel tank and ECU also get their share of protective covering, so that the vehicle is harder to disable. Paneling is available in ballistic protection levels ranging from B4 (can withstand a .30-caliber lead-core softpoint bullet) to B7 (can withstand a 9mm full-copper jacket). And while pricing isn't announced, it is likely to depend on how much protection is applied on the Hellcat and whether all four wheels are powered. A stock one is priced at $65,345. Related Video:

2019 Ram 1500 features an updated Ram's head badge

Full-size truck owners love to make a statement. That's how we've arrived at the mile-high grilles, acres of chrome and belt buckle-esque badging you'll find on trucks like the Chevy Silverado, Ford F-150 and Nissan Titan. The new 2019 Ram 1500 made its debut this week at the 2018 Detroit Auto Show. While the sheetmetal and grille are the most obvious visual changes, the ram's head badge quietly got a modern redesign. At first glance, it appears to be the same badge that's graced Dodge and Ram vehicles for decades. Look closely and you'll see that this new one is all squared off, ditching all the curves for straight edges. It looks chiseled rather than carved and is a far cry from the detailed Ram's head that made a debut back in 1981. It also incorporates the new "RAM" lettering that replaced the crosshair in the truck's grille. View 4 Photos Little things like this do a lot to keep a vehicle fresh. Dodge seems to be the only automaker capable of changing logos anymore. Ford and Chevy are stuck with the blue oval and bowtie, so why not take advantage of a newer nameplate? Related Video: Image Credit: FCA Design/Style Dodge RAM Truck