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Will Dodge limit 2015 Challenger SRT Hellcat to 1,200 units?

With over 700 horsepower on tap and a price tag barely over $60k, Dodge appears on paper to have a winner on its hands with the new Challenger SRT Hellcat. But if you want to get your hands on one, you may have to act quicker than this most powerful of muscle cars covers the quarter-mile.
That's because, according to our compatriots over at Edmunds, Dodge may limit production - in the first year, at least - to just 1,200 units. That would amount to barely a quarter of the Challengers that Dodge moves each month, and would also mean only one Hellcat for every two Dodge dealers in the US - which could lead to some serious contention over which stores and which customers can get their hands on the ultimate Challenger.
Reached for comment, SRT spokesman Dan Reid told Autoblog that "there is no plan to limit production of the Challenger Hellcat," echoing the words of Dodge CEO Tim Kuniskis who told Edmunds: "We don't know what the market demand is." Which doesn't mean that it won't restrict production, but doesn't mean that it will, either. It just hasn't decided yet - or announced any such decision, at any rate - over what will be the final allocation strategy for what could be a game-changing muscle car. That is, at least, until new versions of the Mustang and Camaro come along in pursuit of Dodge's bragging rights...

Hero gets his truck back better than new thanks to community support [w/video]

You ever hear a story and start cringing before you hear the end because you know how it's going to turn out? That could very well have been the case with the story from a few weeks ago in West Valley City, Utah, where a 14-year-old kid stole his grandfather's Hyundai Veloster and took it for a joyride - through a park full of children. But instead it turned into a heart-warming tale of heroism and a community banding together to do what's right... and then some.
Bryson Rowley was that hero who identified the danger and, rather than sit idly by and watch the joyrider potentially run over a child, got into his truck and drove it into the menacing runaway hatchback. The collision caused some $7,500 to his 2008 Dodge Ram 2500, but instead of getting stuck with the bill - one which his insurance may very well have refused to pay since the crash was, technically speaking, intentional - his community pitched in a helping hand.
Bryan Ellison, who owns West Valley Carstar with his brother, saw the news on television and wanted to help. So he brought Rowley a rental car, picked up his truck and brought it back to his auto repair shop. People from around the community donated parts, and when all was said and done, some $15,000 of work and upgrades were performed on the Ram that was returned to an overwhelmed Bryson Rowley better than new. Watch the video below for the full story.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.