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Dodge Demon exorcised by Rhys Millen in new video

When you call your car something like the Demon, it provides plenty of opportunity to play around with the name Í— especially when said car has 840 horsepower directed to the rear wheels. Pennzoil is doing just that in the above video, called "Exorcising the Demon." In it, Rhys Millen tears up the streets of Pittsburgh at night in a black and yellow Dodge Challenger SRT Demon, smoking tires, popping wheelies and breaking the rear end loose in massive drifts around corners. He even pulls a pretty hairy 360. It's certainly a lot different sort of driving from the straight-line drag-strip experience for which the Dodge Demon was purpose-built. At the end of the video, Millen parks the car below a gargoyle, whose eyes briefly glow a menacing red. Millen sends a text message saying "The Demon is back in its place." The response: "Das good. How are you in the Ring?" (Hmm.) Then the clip ends, and we're told the story will be continued. If you don't want to wait for more cinematic Demon action, you can check out Pennzoil's behind-the-scenes video, called, "Unleashing Unprecedented Power." In it, we get to see more angles of the stunt driving, hear about the production, and, of course, get a plug for Pennzoil: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Pennzoil also offers a few other Dodge Demon videos, one about the car's development, one about its performance, and a third focused on Pennzoil Synthetics. Earlier this year, Pennzoil also did a similar video series to bid farewell to the Dodge Viper. Related Video: News Source: Pennzoil Dodge Coupe Performance Videos dodge demon dodge challenger srt demon pennzoil

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Watch these Dodge Demons explode on a Texas drag strip

The Dodge Challenger SRT Demon is extremely quick. It can hit 60 mph from a dead stop in less time than it takes to read this sentence thanks to its supercharged 6.2-liter V8. That engine makes up to 840 horsepower and 770 pound-feet of torque, depending on what octane is running through the fuel lines. That's a ton of power going solely to the rear wheels. So much so that Dodge developed a number of features and a new set of tires specifically for the car. In our time with the Demon, the car took abuse run after run on a drag strip without skipping a beat, but it seems some actual owners aren't quite so lucky. Just take a look at what happened to a few of these cars. You can see the whole car shake and jitter right as the whole rear explodes in front of the tree. It seems the initial shock from the launch — the most taxing bit of any drag run — is what kills the differentials. Catastrophic failure is rarely pretty, but it is neat to see the whole thing occur in slow motion. Three more cars — four stock and one modified in total — suffered similar fates. Not a great look for Dodge or SRT. According to The Drive, a private drag event in Texas drew a number of Demon owners all trying to beat NHRA NHRA Top Fuel racer Leah Pritchett's time in her personal Dodge Demon — 42 stock Demons attended along with five modified cars. While no one managed to match her 9.65-second quarter-mile run, a few owners did dip below 10 seconds. Now, there are a few of caveats we must address. First, with any modified car, you run the risk of breaking something, even with a car that's set up from stock specifically for drag strips. Even a set of tires like the Mickey Thompsons shown in the video above can have an effect on driveline components. Horsepower may be king, but it's torque that's the rear killer. All that torque sends a shock through the car. Adding even more with aftermarket parts increases the risk of something failing. The modified car was apparently pushing out about 1,000 horsepower. That said, four of the five vehicles were stock, so any extra power or torque should theoretically be a non-factor. The drag strip's surface was maintained by a company called Mass Traction. FCA used Mass Traction during the Demon's development, so that too should be a non-factor in the part's failure. It's unclear what exactly caused the failures, though The Drive reports that FCA officials are investigating the matter. Related Video: This content is hosted by a third party.