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Lackluster Dodge Dart sales trigger layoffs

Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest - with 4,888 units sold, the Dart was down 37 percent in February.
It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...
We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.

Travis Pastrana signs with Dodge for another year, brings partner Bryce Menzies [w/video]

Dodge and SRT Motorsports announced that the Dodge Dart will be returning for its sophomore season of the Global Rallycross Championship with a two-car team fielded by Pastrana Racing. Travis Pastrana drove his GRC Dart to victory lane in the fourth race of the car's inaugural season, and his race team is looking for even more success with the addition of off-road racer Bryce Menzies behind the wheel of the second car.
The 2013 GRC season kicks off on April 21 in Brazil with plenty of dirt-spewing, ramp-jumping action. Scroll down for a video from the cars' main sponsor, Red Bull, and a press release from Chrysler.

Chop the top of your new Dodge Viper for $35,000

We have good news, and we have bad news. First, the good: It's now possible to get a brand-new Dodge Viper roadster, which is nice, considering we're in the dead of summer and many of us like wind-in-the-hair motoring. Now, the bad: This is not a factory option from the automaker, instead coming courtesy of an aftermarket company called Prefix Performance, and that means it's going to cost you some serious coin.
Called Medusa, this drop-top Viper was created without the knowledge or consent of Dodge, but that's probably fine because Prefix works with the automaker already for the final preparation of the American supercar, including paint. According to the company, the current, fifth-gen Viper was built with a convertible version in mind, so no chassis strengthening is required. From the looks of the somewhat grainy photos available, the conversion appears of very high quality.
Want one? Well, that means you're going to need to procure a Viper - Prefix has 10 units ready for transformation as it stands - and that's going to cost at the very least $102,485. Then, you'll need to write a check for an additional $35,000 for Prefix to surgically remove the car's roof. Thing is, for that kind of cash, a prospective owner could buy, among other very nice options, a Viper hardtop and a loaded Miata, or a Corvette Stingray convertible and several pockets full of change. Or, perhaps a new Viper hardtop and a used, first-gen Viper convertible?