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Dodge could return to NASCAR, Marchionne says

Fiat Chrysler Automobiles CEO Sergio Marchionne said he'd "love to" bring Dodge back to NASCAR. The news could signal a potential shift in America's favorite motorsport away from today's three-manufacturer arrangement, but we're wondering just how much sense Dodge's return would make amid NASCAR's dwindling television ratings and attendance figures. It took a visit from Ferrari at NASCAR's biggest icon, Daytona International Speedway, for the Ferrari Challenge World Finals to get Marchionne on the subject of Dodge and stock car racing. When asked about the possibility on Sunday, the FCA boss revealed he'd just spoken to NASCAR executive vice president Jim France the night before about Dodge's return. Dodge announced its NASCAR departure in 2009, as it was in the grips of a major bankruptcy alongside cross-town rival General Motors. While GM's Chevrolet brand stuck it out and won three of the last four manufacturer championships, the final Mopar-powered team flipped to Ford in 2012. Marchionne takes the blame for the decision, citing reasons that are, frankly, very good. "I am the guilty party at the table. In 2009 we came out of bankruptcy; we couldn't [justify] racing in NASCAR when I was trying to pay bills and make payroll," Marchionne said, according to Autoweek. "I think we're in a different place now." NASCAR is in a different place, too. The sport has struggled with disappointing television ratings in the past several years, and it's not uncommon to tune into races at some of the sport's marquee tracks, like Bristol Motor Speedway, and see scores of empty seats. Sponsorship dollars are also drying up. That could explain Marchionne's non-committal follow-up comments. "We need to find the right way to come back in," Marchionne said, adding that he'd revisit the idea with Jim France and International Speedway Corporation CEO and NASCAR board member Lesa France Kennedy "in short order." Related Video:

Our video tribute to Star Wars with a Stormtrooper Charger

When the refreshed Dodge Charger debuted, the white one was immediately compared to a Star Wars Stormtrooper helmet. Chrysler recently ran with that idea and decorated a fleet of cars, including some Chargers, for use in a marketing stunt to hype its wares alongside the no-hype-necessary Episode VII: The Force Awakens film. We got our hands on one for a day and had some fun making a few videos. Above are a few shorts with names that we at least think are funny. There's one that includes the latest example of video producer Chris McGraw's patented nightlapse technology (it's a hyperlapse shot at night, which just looks plain neat). In the clip below, you can see all of the car's various Stormtrooper-inspired details. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The car started out as a bright white Charger R/T Scat Pack and was treated to a partial vinyl wrap on the body and the glass. The fantastic 485-horsepower Hemi V8 was left alone. Watch the videos and then tell us how they're non-canon in the comments. Humor Dodge Videos Original Video star wars dodge charger scat pack

Make Your Dodge Durango Even Better | MoPar Options for R/T, SRT | 2018 Chicago Auto Show

Fiat Chrysler is showing new performance add-ons for the 2018 Dodge Durango R/T and SRT models at the Chicago Auto Show, including the familiar Dodge dual center stripes and a new Mopar exhaust system. The 475-horsepower SRT model, which is powered by a 6.4-liter Hemi V8, will also offer a lowering spring kit and a carbon-fiber instrument panel. Chicago Auto Show Dodge Autoblog Minute Videos Original Video SRT