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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

China-FCA merger could be a win-win for everyone but politicians

NEW YORK — Fiat Chrysler boss Sergio Marchionne has said the car industry needs to come together, cut costs and stop incinerating capital. So far, his words have mostly fallen on deaf ears among competitors in Europe and North America. But it appears Marchionne has finally found a receptive audience — in China. FCA shares soared Monday after trade publication Automotive News reported the $18 billion Italian-American conglomerate controlled by the Agnelli family rebuffed a takeover from an unidentified carmaker from the Chinese mainland. As ugly as the politics of such a combination may appear at first blush, a transaction could stack up industrially, and perhaps even financially. A Sino-U.S.-European merger would create the first truly global auto group. That could push consolidation to the next level elsewhere. Moreover, China is the world's top market for the SUVs that Jeep effectively invented, so it might benefit FCA financially. A combo would certainly help upgrade the domestic manufacturer; Chinese carmakers have gotten better at making cars, but struggle to build global brands, and they need to develop export markets. Though frivolous overseas shopping excursions by Chinese enterprises are being reined in by Beijing, acquisitions that support the modernization and transformation of strategic industries still receive support, and the government considers the automotive industry to be strategic. A purchase of FCA by Guangzhou Automobile, Great Wall or Dongfeng Motors would probably get the same stamp of approval ChemChina was given for its $43 billion takeover of Syngenta. What's standing in the way? Apart from price (Automotive News said FCA's board deemed the offer insufficient) there's the not-insignificant matter of politics. Even as FCA shares soared, President Donald Trump interrupted his vacation to instruct the U.S. Trade Representative to look into whether to investigate China's trade policies on intellectual property. Seeing storied Detroit brands like Jeep, Chrysler, Ram and Dodge handed off to a Chinese company would provoke howls among Trump's economic-nationalist supporters. It might not play well in Italy, either, to see Alfa Romeo and Maserati answering to Wuhan instead of Turin — though Automotive News said they might be spun off separately. Yet, as Morgan Stanley observes, "cars don't ship across oceans easily," and political considerations increasingly demand local manufacture of valuable products.

2021 Dodge Durango gets upgraded interior and new R/T Tow N Go package

The addition of a 710-horsepower Hellcat edition is surely the biggest headline-grabbing announcement for the 2021 Dodge Durango lineup. But the truth is that’s an extremely limited model. Dodge will sell many times more non-Hellcat Durangos for the 2021 model year, and there are some interesting improvements and additions worth talking about for those lesser models. The 2021 Durango gets some fairly mild exterior updates, including a new front end that features a grille thatÂ’s canted forward in a way that mimics the Charger Widebody sedan. The updated fascia is flanked by slim LED headlamps and topped by a newly sculpted hood with scoops and extractors on some models and sharp-edged bulges on others. SRT models get a new chin spoiler, and all models gain a rear spoiler atop the back hatch. More important than the exterior changes are the sweeping upgrades to the DurangoÂ’s interior. The heavily redesigned cockpit gains a redesigned instrument panel, center console and front door panels. Everything is canted slightly toward the driver, including the 10.1-inch touchscreen (an 8.4-inch is standard on SXT and GT) in the console, which runs DodgeÂ’s latest Uconnect 5 software. Apple CarPlay and Android Auto standard across the range, and wireless charging comes on any Durango equipped with the larger infotainment screen. In addition to the styling updates, Dodge has added a new Tow N Go package for the Durango R/T. This model gets some of the upgrades of the SRT models, including exterior fender flares, SRT-edition 20-inch wheels shod in Pirelli Scorpion Zero all-season tires, an SRT-tuned exhaust, active noise cancelation, electronic limited slip differential, active damping suspension and Brembo brakes. The 5.7-liter Hemi maintains the same 360-horsepower and 390-pound-foot of torque as the regular R/T, but the suspension upgrades allow it to boost its tow rating from 7,400 pounds to an SRT-matching 8,700 pounds. It also has a top-speed boost to 145 miles per hour, not that anyone will want to push it that far. We have a feeling the R/T with the Tow N Go package may prove to be a sweet spot in the Durango lineup, offering the looks of an SRT with legitimate performance and utility upgrades baked in for good measure. Check it out in our image gallery up above in red, and be sure to scroll through the more luxurious white Durango in Citadel trim, which includes shots of the new interior, below. Related Video: