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2019 Dodge Challenger, Charger salute troops with Stars and Stripes Edition

For the New York Auto Show, Dodge is showing off a new style package for the 2019 Dodge Challenger and Charger that goes by the name Stars and Stripes. As you may have guessed, the new package is military-themed as a salute to American troops. And since Dodge claims the Challenger and Charger have more active military buyers than any other car in their respective segments, this seems like a good move. What makes the Stars and Stripes models unique starts with a black and silver center stripe along with black wheels, badging, and American flag fender decals. Cars with four-piston Brembo brake calipers get the calipers painted in bronze. This matches the interior, which is finished in black cloth with bronze stitching everywhere from the steering wheel to the door panels. The finishing touches are bronze embroidered stars on the seats. The whole package is available on Scat Pack and R/T versions of the Challenger and Charger, plus the Challenger GT and the Charger GT RWD. It also adds $1,995 to the base price of each car. Besides the Stars and Stripes package, Dodge has expanded availability of two other packages. The first is the Painted Satin Black Appearance Package, which was initially exclusive to the Demon and Challenger Hellcat, but will now be available on the Charger Hellcat. It adds a hand-painted hood, roof, trunk and spoiler to the car and runs $3,450. The other package is the Brass Monkey Package. It's now available on Challenger and Charger Scat Pack, R/T and Challenger GT and Charger GT RWD models. It adds bronze-painted 20-inch wheels, satin black badging, fuel door lid and spoiler, and it costs $795.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

The Dodge Demon's massive torque wrinkles its massive tires

Horsepower doesn't mean a damn thing if a car can't properly put the power down. That's why Dodge has fitted the upcoming Demon with some of the stickiest road-legal rubber available. Those Demon-branded Nitto NT05R drag radials skirt by regulations with just the smallest of margins, and in order to maximize the potential of the 315/40R 18 size tires Dodge increased the car's torque multiplication with a higher stall speed for the torque converter and a 3.09 rear axle. The 12.6-inch-wide tires are fitted to 18x11-inch wheels at all four corners, and they're fatter than those 305-section front tires on the Camaro Z/28 that we raved about years ago. Dodge says the combination of soft, gooey rubber and the new gear ratio gives the Demon about a 15 percent larger tire contact patch, more than twice as much grip, and roughly an 18 percent increase in both converter torque and rear-axle torque multiplication. Simply put, the Dodge Demon moves. You can see the results in the teaser video above, which is titles "Multiplication" and shows the crazy wrinkling of the sidewall that results from putting that torque to the road. We wouldn't be surprised if the inner rim of the wheel needs some grip to keep the tire seated, something Chevy had to do on the last Z/28. There is something wonderful about Dodge's approach to performance cars. While the Ford Mustang and Chevrolet Camaro have moved on from their muscle car upbringings with proper track-focused models, Dodge has stayed true to its roots by developing a machine that's sole intent is traveling a quarter-mile quicker than anything else on the road. Twisty roads may be fun, but there is something wholly and deeply satisfying about going deep into the accelerator with a comical amount of power at your disposal. We can't wait. Related Video: New York Auto Show Dodge Coupe Performance dodge demon dodge hellcat dodge challenger srt demon drag strip