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Dodge could return to NASCAR, Marchionne says

Fiat Chrysler Automobiles CEO Sergio Marchionne said he'd "love to" bring Dodge back to NASCAR. The news could signal a potential shift in America's favorite motorsport away from today's three-manufacturer arrangement, but we're wondering just how much sense Dodge's return would make amid NASCAR's dwindling television ratings and attendance figures. It took a visit from Ferrari at NASCAR's biggest icon, Daytona International Speedway, for the Ferrari Challenge World Finals to get Marchionne on the subject of Dodge and stock car racing. When asked about the possibility on Sunday, the FCA boss revealed he'd just spoken to NASCAR executive vice president Jim France the night before about Dodge's return. Dodge announced its NASCAR departure in 2009, as it was in the grips of a major bankruptcy alongside cross-town rival General Motors. While GM's Chevrolet brand stuck it out and won three of the last four manufacturer championships, the final Mopar-powered team flipped to Ford in 2012. Marchionne takes the blame for the decision, citing reasons that are, frankly, very good. "I am the guilty party at the table. In 2009 we came out of bankruptcy; we couldn't [justify] racing in NASCAR when I was trying to pay bills and make payroll," Marchionne said, according to Autoweek. "I think we're in a different place now." NASCAR is in a different place, too. The sport has struggled with disappointing television ratings in the past several years, and it's not uncommon to tune into races at some of the sport's marquee tracks, like Bristol Motor Speedway, and see scores of empty seats. Sponsorship dollars are also drying up. That could explain Marchionne's non-committal follow-up comments. "We need to find the right way to come back in," Marchionne said, adding that he'd revisit the idea with Jim France and International Speedway Corporation CEO and NASCAR board member Lesa France Kennedy "in short order." Related Video:

Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

Junkyard Gem: 1964 Dodge Dart station wagon

The Chrysler A Platform, built from the 1960 through 1976 model years for the North American market (and for a few years beyond that in Australia and Latin America), was one of Chrysler's greatest hits, if not the greatest hit. We know these cars best as the 1963-1976 Dodge Dart and the 1960-1976 Plymouth Valiant, and they established a reputation for reliability matched only by the likes of the Mercedes-Benz W123 diesel. I still see many of these cars during my junkyard wanderings, but A-Body wagons have become very rare. Here's a tattered '64 Dart wagon that I spotted in a self-service wrecking yard in San Jose, California. 1964 was the first model year for factory-installed V8 engines in the Dart and Valiant (and the Valiant's sporty sibling, the Barracuda), and the 273-cubic-inch pushrod V8 was a sturdy powerplant indeed. The slant-6 engine, though less powerful, went into most of these cars, and for good reason: It was harder to kill than all the world's cockroaches and rats put together. This car would have come with a 170- or 225-cubic-inch version of the slant-6, optimistically rated at either 101 or 145 gross horsepower (probably about 55 horses at the wheels), but I didn't feel like scraping sludge off casting numbers to see if it's on its first or 11th engine. In any case, slant-6 Darts were on the pokey side but would get you to your destination every time. This one has a lot of rust for a California car (in New Hampshire or Wisconsin, it would be considered pretty solid) and the interior is more or less obliterated, so even dedicated station-wagon lovers wouldn't have been motivated to take it on as a restoration project. So another early Dart is poised to be stuffed into The Crusher, for reasons that make good economic sense. This still makes us sad, though. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Here's the compact you've been waiting for!