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Dodge has released 500 million horsepower onto American roads since 2005

Dodge started using horsepower to measure sales when it launched its Power Dollars rebate program in August 2019. The clever campaign has paid off, and the company reached its goal of putting 500 million horsepower in the hands of enthusiasts two months ahead of schedule. The ongoing Power Dollars program rewards buyers who think big when it comes to their car's specifications sheet. Motorists in the market for a 2019 Challenger, a 2019 Charger, or a 2019 Durango can save $10 for every horsepower their future car's engine generates. There's no replacement for displacement here; the more horsepower you take on, the more discount you'll see when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye is eligible for a $7,970 discount, for example, while the tamer Charger SXT with a 3.6-liter, 292-horsepower V6 between its fenders costs $2,920 less. The Journey got excluded from the deal. When Dodge announced the program, it explained it had put 485 million horsepower in the hands of enthusiasts since bringing back the Charger and the Challenger in 2005 and 2008, respectively, and it hoped to break the 500 million threshold by the end of 2019. Mission accomplished. Putting horsepower in the bargain bin lured a surprising number of buyers into showrooms. Dodge notably sold 18,031 examples of the Challenger during the third quarter of 2019, a record-setting figure that represents a 21% increase over the same time period in 2018. The Challenger was more popular than the Ford Mustang and the Chevrolet Camaro, its main rivals. The Charger posted its best third quarter in 13 years with 26,060 sales, a 46% increase over the third quarter of 2019, which is remarkable considering its age. Finally, 2019 might end up being the Durango's best year since 2005. As of the third quarter, year-to-date sales are up 6% to 52,622. Enthusiasts who want to configure the Challenger, Charger, or Durango of their dreams need to act quickly, because Dodge will stop taking orders for 2019 model-year cars on October 23 — that's this Wednesday. Those willing to take home a car from a dealer's inventory will be able to claim the Power Dollars rebate until January 2, 2020. 

Bob Bondurant driving school closes a month after entering Chapter 11

On Oct. 2, the Bob Bondurant School of High Performance Driving filed for Chapter 11 bankruptcy protection. In its filing, the 50-year-old racing school said it owed between 50 and 99 creditors an amount between $1 million and $10 million, and had $1 million to $10 million. The school released a statement at the time saying, "Our plan is to emerge from this process as a stronger company and continue to drive this company into the next 50 years." Instead, on Monday, Nov. 12, the Chandler, Arizona-based facility closed its doors with no official explanation. On top of its classes for aspiring racers, law enforcement authorities, and general population students, Bondurant has been the official driving school for Dodge SRT vehicles since 2015. Over the past two years, Dodge has included a one-day training course for any SRT buyers and lessees, redeemable within a year after finalizing the deal for the vehicle. To read the tale of one Hellcat owner at the Hellcat.org forum, even the school's instructors didn't see the closure coming. Forum member Av62nv arrived at Bondurant Monday to start his four-day experience. After a lengthy pause in the middle of the day, Av62nv wrote that the instructor walked in and told the class, "Sorry guys, don't know how to say this, but as some may know the school is in Chapter 11 bankruptcy, and it looks like 7 now. We are closed." Another poster in the forum, CubeMan, wrote that "Technicians and staff loaded their toolboxes, and paychecks have apparently bounced." Apparently family scion Jason Bondurant arrived and tried to explain; the short of it was that the good thing had come to an abrupt end, but there was "a chance it could come back." Other posters in the forum noted how they have reservations as far out as June 2019, or haven't been able to get to their classes yet because of delivery delays with their SRT cars, and have no idea what's happening. The website is still up, but a Bondurant spokesman confirmed the closure to Classic Cars, and a note on the school door reads, "School is closed. Direct all inquiries to Pat Bondurant." Pat is Bob Bondurant's wife, who married the former race driver in 2010 at the Monaco Grand Prix. A month ago, Bondurant's Chapter 11 bankruptcy statement said, "We will continue operating and serving our students and corporate groups as usual while we develop new business relationships to ensure the vitality of the company in the future." Obviously, that won't happen.

Dodge launches 1 of 1 Viper configurator

Get comfortable because you might be spending a good chunk of time in front of the computer on this. The configurator for the 2015 Dodge Viper GTC 1 of 1 is now online, and it's a ton of fun to play around with. Mechanically, the GTC is just like every current Viper with a 645-horsepower, 8.4-liter V10. But for the special editions Dodge lets buyers tinker with practically everything aesthetic thing. For the exterior alone, the choices include some 8,000 available body colors, two stripe styles in innumerable shades, two hood designs and various brake caliper hues. Plus, there are 16 upholstery colors inside, and options like red seat belts and carbon fiber trim. Dodge reckons there are over 25 million possible combinations, and the models are available to customers on a first-come-first serve basis for each model year. Although, two people wanting identical cars seems pretty unlikely. The configurator is a beauty too. It makes all of these myriad options extremely easy to pick from, and there are even four resolution settings to see your creation in the best possible way. Prices for the GTC start at $94,995 and deliveries are set to start in the second quarter of the year. Although, even if you have no intention of buying one, specifying these custom coupes is still highly entertaining.