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Dodge Dart Registry helps you crowdsource money for your next ride [w/video]

To be honest, we're surprised something like this didn't pop up sooner. Chrysler is riffing on gift registries for couples getting married or expecting babies and cross-pollinating it with a social media funding website like Kickstarter to help customers buy its 2013 Dodge Dart. The Dodge Dart Registry allows people to build and customize a new Dart exactly how they want it, then let other people purchase some or all of the components as gifts.
The registry lets you add features like dark headlights, dual exhaust, various wheels and even interior options without choosing a specific trim level. This sounds a lot like the system Scion uses to let its customers configure cars, and this could be a great idea for Dodge. Of course, this system has the added benefit of being a social media affair for you to share with your friends... you know, so they can help pay for some of the parts, too.
The best thing about the registry is that you can configure your dream Dart from the comfort of your home computer, which strikes us as much better than walking around Bed, Bath and Beyond for the better part of an afternoon with an electronic scanner. The one thing that Dodge doesn't offer? "Thank You" cards. Those are on you.

2020 Dodge Charger Hellcat Widebody, Scat Pack Widebody get grip, go faster

You all knew this was coming. Dodge basically showed it to the public a few months ago. But it's finally official, the 2020 Dodge Charger Hellcat Widebody and naturally aspirated Scat Pack Widebody are going into production. Like the Challenger Widebody, the Charger version is defined by its, well, wide body, which is now standard on all Hellcats and an option on Scat Packs. The fender flares add a total of 3.5 inches of width. Dodge also tweaked the front and rear bumpers and added wider side skirts to help the flares blend into the body. The Hellcat gets a unique rear spoiler, whereas the Scat Pack sticks with the same one its scrawnier twin uses. 2020 Dodge Charger Scat Pack Widebody View 20 Photos But the big advantage to this wide body is the fact Dodge can stick way more tire under the Charger. All Charger Widebody models get 11-inch-wide wheels with 305-mm tires at all four corners. Each version gets revised suspension, too. The Hellcat gets stiffer front springs, thicker front and rear anti-roll bars and retuned shocks. The Scat Pack gets a similar update, but without the thicker front anti-roll bars. Both cars also get six-piston front brake calipers from Brembo with two-piece rotors. All these handling upgrades mean the Charger is an even more impressive track machine. Dodge says the Hellcat now pulls 0.96g on a skid pad, and the Scat Pack Widebody does a little better at 0.98g. The Hellcat has also improved its lap time of Chrysler's 2.1-mile test course by 2.1 seconds, and the Scat Pack improved by 1.3 seconds. Both cars are also still fast in a straight line, with Dodge saying the Hellcat will hit 60 mph in 3.6 seconds on the way to a 10.96 quarter-mile time. Which, Dodge proclaims, makes it the world's most powerful and fastest mass-produced sedan. The Scat Pack Widebody will hit 60 in 4.3 seconds on the way to a 12.4-second quarter-mile.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.