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2 men die in Dodge Challenger Hellcat crash at Colorado airport

Two friends died in the crash of a Dodge Challenger Hellcat over the weekend after they shot off the end of an airport runway, authorities said. That someone died in a 707-horsepower Hellcat is, sadly, not unexpected. But two aspects of the story are remarkable. First, the men's ages: The Denver Post reports the crash victims were Lynd Fitzgerald, 71, of Colorado Springs, and his passenger, Roger Lichtenberger, 76, of San Marcos, Calif. Second, their speed: The car was likely moving at over 100 miles per hour, authorities said. The men had permission to use the 8,300-foot runway at Central Colorado Regional Airport in Buena Vista. That's more than a mile and a half long. But when the car left the runway, it went 300 feet before flying over a ravine, hitting the ground, becoming airborne again, flipping end over end across a second ravine, and ultimately landing on its wheels 650 feet past the end of the pavement. Responding police officers tried to provide first aid, but the men were declared dead at the scene. "They were just test-driving this car. They went a little too fast. I don't want to surmise. ... They probably got to the end of the runway and, at that speed, didn't realize they were there so fast. And they lost control. It was just too high a speed and they got to the end of the runway," said Chaffee County Sheriff John Spezze. There were skid marks near the end of the runway, but the sheriff didn't know the length. "I've never seen anything like it," Spezze told the newspaper. "They had permission to be there. There were no laws broken." Related Video:

Lackluster Dodge Dart sales trigger layoffs

Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest - with 4,888 units sold, the Dart was down 37 percent in February.
It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...
We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.