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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

2018 Dodge Challenger SRT Demon sheds seats and insulation to drop weight

You've probably already heard that the 2018 Dodge Challenger SRT Demon will be lighter than the Hellcat Challenger – to tune of more than 200 pounds. What you probably don't know is that the Dodge team did it by dropping most of the seats, along with a few other tricks. The Demon loses 113 pounds by making the front passenger seat with its seatbelt (58 pounds) and back seat (55 pounds including restraints and floor mats) optional, which accounts for a large chunk of the weight loss compared to the Hellcat. The Demon also has unique 18-by-11-inch wheels, which are 16 pounds lighter than the Hellcat's, a manual tilt/telescope steering column instead of the powered one, which loses four pounds, and an 18-pound loss thanks to removing 23 noise, vibration, and harshness parts (the Demon will not be a quiet car, to say the least). Another 20 pounds is lost removing the trunk interior trim and spare tire. Still, the Demon gains 17 pounds thanks to the wide fender flares that accommodate the massive drag radials, which also add 3.5 inches to the car's width. For reference, the lightest Hellcat weighs 4,448 pounds with a manual transmission, and the automatic-equipped car comes in at 4,455 pounds. The Demon will be revealed in April before the New York Auto Show, and Dodge will continue to tease its latest satanic muscle couple weekly until then. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Dodge unveils Special Service Durango for government fleets

Straight off its refresh, the Dodge Durango is slipping back into its dress blues and getting back to work. The 2014 Dodge Durango Special Service Vehicle boasts all the refinements and improvements that the refreshed, civilian-spec model received, most notably a 15-percent improvement in fuel economy.
Designed for police and fire departments, and as Chrysler's answer to the Ford Police Interceptor Utility and Chevrolet Tahoe PPV in the growing service SUV market, the Durango boasts a 600-mile range, thanks to the addition of an eight-speed automatic, available on both the 3.6-liter Pentastar V6 and 5.7-liter Hemi V8. Equipped with the 360-horsepower Hemi, the Durango SSV can tow up to 7,400 pounds (the V6 is limited to 6,200 pounds).
Police and fire department Durangos get a few special features over the civilian models. The electric systems are ruggedized, with a heavy duty battery and a 220-amp alternator in place, while the engine's water pump and oil cooler are both stronger. The brakes are tougher, and a load-leveling suspension has been fitted, too.