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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Mopar teases a big Hemi crate engine for SEMA

Mopar has released a new video teaser hinting at the release of a large and powerful crate Hemi engine at SEMA later this month in Las Vegas. The video functions like a lesson on symbolism in an English lit class. It opens with smoke and settles on a pair of backlit, large-clawed paw prints that look to be feline in origin. Then we hear earth-shaking pounding sounds of something larger than the paw prints that stomps over them. Then cue an overhead shot of what looks to be a vintage-model Dodge Charger and its growly Hemi engine entering the frame and then gunning the engine. Mopar already offers three crate Hemi V8 engines, topped by the 6.2-liter supercharged Hellcat, good for 707 horsepower and 650 pound-feet of torque, found in the Dodge Charger SRT Hellcat and marketed for pre-1976 classic muscle cars. So promising that "Something big is coming" is really saying something. Could it be a crate version of the 808-hp Hemi 6.2 that was found in the Dodge Demon, which was rated at 840 hp on racing fuel? Or is it something different? Curiously, Mopar says its reveal is planned for Tuesday, Oct. 30 at the odd time of 4:26 p.m. Could that time be a reference to the 426 Hemi — and specifically the Generation III 426 Hemi "Elephant" that Chrysler made several years ago? That technically qualifies as "bigger," and it would also align with both the muscle car-era Charger and round, earth-shaking footprints shown in the video. Time will prove whether we were right. Related Video: Image Credit: Mopar SEMA Show Chrysler Dodge Performance Classics dodge demon dodge charger srt hellcat

Ringbrothers 1969 Dodge Charger Defector is a mean green machine

The 1969 Dodge Charger is one of the most recognizable cars ever built. Its debut at the peak of the muscle car era, sleek bodywork, and roaring Hemi V8 represented everything that was wonderful about American cars from the 1960s. It was fast, loud and moved like a greyhound off the line in search of that mechanical lure. Ringbrothers, the shop behind cars like the De Tomaso Pantera "ADRNLN" and t he Chevy Chevelle "Recoil," have unveiled its latest project - the 1969 Dodge Charger "Defector". Like most Ringbrothers projects, a first glance doesn't show much more than some wheels, new paint and a different ride height. Like any good custom car, the devil is in the details. The Defector falls into the restomod category, meaning it has classic looks but has been updated with modern parts and technology. This is the first time the shop has done a Mopar product, and they wanted to knock it out with the first attempt. While it may look stock, the bodywork has been significantly altered. Compared to a standard '69 Charger, the trunk lid is two inches shorter and the wheelbase has been increased by three inches. That means the car has new rockers and new quarter panels. The car was then painted in a BASF color called "Greener On The Other Side." It wears a black vinyl roof and a black stripe around the rear. The stripe and grille both sport the Ring Brothers logo. The car rides on 19-inch HRE wheels and uses Baer brakes with six-piston front calipers. The new rear subframe comes from Detroit Speed. The ancient steering rack has been replaced with a new rack and pinion unit. We assume this means it won't steer like a drunken hippo in a mudslide. Like the exterior, changes to the interior are subtle. It looks stock, but the seats wear new upholstery and the dash has been fitted with an Alpine stereo with a touchscreen display. The new steering rack is fitted with a nice Nardi steering wheel. The most modern update rests under the hood. In place of the old V8, Ringbrothers have swapped in a new 6.4-liter Hemi V8. It's the same one you'll find in any number of modern Mopar products. It's been tuned by Wegner Motorsports and exhales through a new Flowmaster exhaust system. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.