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2015 Dodge Viper price drops $15k for 2015

We recently saw updated specs and new trims of the 2015 Viper, but it looks like the folks at Dodge were saving the biggest surprise for last. Prices on all levels of the American sports car are seeing an immediate, across-the-board price cut of $15,000; even 2014 models still remaining on dealer lots.
The new MSRP for the 2015 Viper in its base SRT trim now starts at $84,995, and when the TA and GTS come to the lineup later next year, they start at $100,995 and $107,995, respectively. The move seems like a swing for the fences that might help to quell slow sales.
Obviously, current Viper owners might be somewhat peeved that their investment was just re-priced by the company. However, to assuage some of their concerns, Dodge is giving all fifth-gen owners a certificate worth $15,000 towards the purchase of a new one, which comes in addition to the price reduction.

Dodge designer on yellow plastic splitter guards: 'I wish they would take them off'

About a year ago, Dodge began placing yellow strips of plastic on the leading edge of Charger and Challenger front splitters to prevent damage during transport from plant to dealer. Dodge embossed "To Be Removed By Dealer" into the plastic, but those instructions weren't always followed. By summer of 2018, so many owners had left the tabs on, or reinstalled a discarded set, or bought a set on eBay for $100 or more, that factions broke out. Some thought the protectors looked cool, some thought they looked foolish, some thought it didn't matter either way. Now Dodge and SRT lead designer Mark Trostle has stepped in with his thoughts, those being, "I wish they would take them off."  Trostle made the remarks at the end of a video by Canadian auto scribe Brian Makse that otherwise dove into the design and technology on the 2010 Charger Widebody. Part of the designer's remarks related to aesthetic aspects — designers are paid to be precious about every line they draw, after all. "When we did the sketch for the Charger and Challenger," he said, "it never had yellow strips on it," and, "To me, as a designer, it ruins the lines of the car." He had a functional reason as well, though: "You're just ruining the paint!" The paint issue convinced Tyler Grant, the Internet sales manager at a Dodge dealer, to make a Facebook post in April this year requesting owners remove the splitter guards. Grant wrote that because the guards aren't specifically molded to fit perfectly, dirt and moisture get between the plastic and the splitter and mar the clear coat or paint, illustrated by a scuffed example that had been driven just 18 miles with the protectors on. He ended with, "Please, on behalf of your splitter AND its paint, take off the splitter guards." Despite forum chatter, splitter-shaming Facebook photos, and Facebook groups like "Hey Pal, You Forgot to Take Your Splitter Guards Off," it appears too late for the protector color to curb (get it?) the trend. Owners have already dealt with the dirt issue by putting protective tape on the air dam, others have painted the spilitter guards to match the car, and the owner of a vintage Dodge pickup ran yellow tape across the width of his front bumper in an attempt to join the party.  In the Makse video, Trostle said that the automaker would soon be rolling out a "new fashionable purple color" for the protectors. "We'll see if that one takes off," he said. "I hope it doesn't."

GTC deliveries take Rauh collection up to 79 Vipers [w/video]

How many Vipers is enough? One of the ten-cylinder supercars might be too much machine for most drivers to handle, but not for Wayne and D'Ann Rauh. The Texas couple already own 77 of Dodge's flagship model. And now they've taken delivery of two more. At the Conner Avenue Assembly Plant in Detroit on Friday, the Rauhs received the keys to a pair of Dodge Viper GTCs, customized through the automaker's "1 of 1" customization program. The program allows owners to spec their Viper just the way they want it, with 50 million unique combinations. For their 78th and 79th additions, the Rauhs ordered one decked out in brown with black stripes for Wayne, the other in purple with white for D'Ann, to whom the majority of the collection belongs. Of course, both come equipped with an 8.4-liter V10 driving 645 horsepower and 600 pound-feet of torque to the rear wheels through a six-speed manual transmission. The couple will add the pair to their collection in Arp, TX, a town on the outskirts of Tyler, located between Dallas and Shreveport. The Rauh's garage already includes the last of the previous-generation Vipers decked out in two-tone gold finish. eGarage profiled the couple two years ago when their collection numbered "only" 65, and we have no doubt that number will only continue to grow as long as Dodge keeps building the legendary super-snake. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Texas Dodge Viper Enthusiasts Receive Keys to Two New Customized '1 of 1' Dodge Viper GTC Models, Now Owners of 79 Vipers Total July 24, 2015 , Detroit - Dodge Viper owners Wayne and D'Ann Rauh elevate Viper Nation enthusiasm to a whole new level. On Friday, July 24, the couple visited the Conner Avenue Assembly Plant in Detroit to receive keys to not one, but two new customized "1 of 1" Dodge Viper GTC models, making them proud owners of a total of 79 Dodge Vipers. Through the new Viper "1 of 1" customization program, owners can create their very own one-of-a-kind Snake. No two customers can order the same configuration, including color, in the same model year. With the introduction of matte-finish exterior paint, the 2016 Viper is now offered in more than 50 million unique build configurations, made up from the more than 16,000 unique paint color options and more than 48,000 unique stripe combinations.