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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Rest of 2015.5 Dodge Viper lineup available after MSRP drop spurs sales uptick

The Dodge Viper has muscled its way back into buyers' good graces thanks to a $15,000 price drop across-the-board – and we're sure the extra five horsepower didn't hurt, either – posting a 26-percent year-to-date surge after the September realignment. No longer, uh, snakebitten, Dodge is now allowing dealers to place already-sold orders of the TA 2.0 Special Edition and GTS, both of which come with more goodies as standard than on the 2014 models they replace. The $101,995 TA wears a high performance Aero Package consisting of front lower dive planes, front splitter, competition rear spoiler, a dual-mode suspension supporting 18- or 19-inch matte black wheels on Pirelli PZero Corsa tires, two-piece Brembos rotors with black and orange calipers and performance pads, and a five-mode electronic stability control. We'll pretend to ignore features like a "rear carbon fiber applique" on a hardcore V10 sports car. The $107,995 GTS trim throws in Laguna leather seats as standard, an Alcantara headliner and an 18-speaker Harman Kardon system. It will also be the only model that can be had in Ceramic Blue with black stripes, orange brake calipers and GTS gloss black badging. And that rear carbon fiber applique, since it's apparently quite popular. The Connor Avenue plant where workers assemble the Viper by hand will begin production of the TA and GTS in November, the two models will appear in showrooms in Q1 of next year. A press release below has more information. Finally, it appears the only thing Connor Avenue builders looks like it finally has the work to keep everyone at work. {C} New 2015.5 Dodge Viper GTS and TA 2.0 Special Edition Models Now Available for Customer "Sold Orders" With New Pricing and More Content - Dodge Viper sales up 26 percent year-to-date since Dodge repositioned the hand-built exotic in September and reduced the starting price $15,000 - 2015 Dodge Viper's starting U.S. Manufacturer's Suggested Retail Price (MSRP) is $84,995 (all prices exclude gas guzzler tax and destination) - New 2015.5 Viper GTS and TA 2.0 models now available for sold customer orders - Track-ready Viper TA 2.0 Special Edition builds on success of TA model; U.S. MSRP starts at $101,995 and adds high-performance Aero Package, competition rear spoiler and front lower dive planes for increased downforce and improved handling on the track - U.S.

2018 Dodge Durango SRT First Drive | Speed, and space for six

We're gathered along with other members of the media at the Indianapolis Motor Speedway to drive a trio of new vehicles from Dodge's performance arm. Alongside a pair of SRT Challengers – the Demon and the Hellcat Widebody – the 2018 Dodge Durango SRT towers over the coupes, and is surprisingly menacing to behold. Its proportions may be relatively simple, but its hood scoop, air vents, and aero features let us know that this car is built for performance. A set of sporty wheels and bright Brembo brakes reiterate its purpose. A badge on the fender bearing the number "392," denoting the V8's displacement in cubic inches, gets us thinking about classic muscle. Even with the Demon sitting feet away, just looking at the Durango has us excited to drive it. Our first stint in the Durango SRT takes place on the infield road course at Indy. We had just gotten out of the Challenger SRT Hellcat Widebody, driving the same circuit, and we expected the Durango to seem tame by comparison. We were mistaken, mostly. The Durango SRT's seating position feels very upright, particularly due to a helmet that kept us from settling into the headrest. Still, we make ourselves comfortable, able to adjust the steering wheel right where we want it. Everything is in Track Mode – transmission, AWD, suspension, and steering – except for stability control, which is still set to Street. Taking off from behind Indy's famous bricks, throttle tip-in is quick, and the Durango SRT springs to life. The Durango feels fast under wide-open throttle in a straight line, which is impressive consider we had just gotten out of a louder, faster coupe. Dodge claims a 0-60 time of just 4.4 seconds, and it's that kind of acceleration that makes us agree with Dodge's boastful claim that the Durango SRT is a "three-row Charger." Then we take the first corner. The steering feels progressive, if not super tight, but the size and weight of the Durango quickly make themselves known. Body roll reminds us that this is, in fact, a tall utility vehicle, and definitely not a Charger. We lean to the side as the tires dig in, pulling the Durango around its axis and toward the apex of the corner despite the lateral momentum they are fighting. We're hesitant, but the instructor in the passenger seat coaches us to keep on the throttle despite what our inner ear is telling us. The Durango manages to stay stuck to our line as we push harder through the corners than we had thought possible.