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2015 Dodge Viper GTC available in 25 million no-cost combos with 1 Of 1 bespoke program

What's the one thing no car can have too much of? Here's a hint – it's not power. It's not efficiency, either, or technology, or even safety. It's exclusivity. It's one reason Rolls-Royce has become a legend building absolutely bespoke motor vehicles, and it's the reason Dodge, of all companies, is offering a new GTC trim level for its Viper supercar. Now, you might be asking what's so special and exclusive about a trim level? Well, in the Viper GTC's case, it gives owners access to a catalog of 8,000 shades of paint for the exterior, 24,000 "hand-painted" custom stripe patterns, 10 different wheel options, 16 interior trims and no fewer than six aerodynamic packages. That results in 25 million different configurations for the 645-horsepower snake. Most shockingly, the customization choices come at no additional cost on the GTC model. And it's only the start. Ordering a GTC will enroll customers in a unique VIP program called Viper Concierge, which according to Dodge, "offers an exclusive point of contact throughout the custom Viper build process." In other words, buyers will be given the means to stay right on top of their car's production, through the 140-to-160-hour painting process, which itself will be fully documented with pictures and through a mobile-friendly website, to the actual construction of their GTC. The Concierge process will start with the ordering stage, which will include Dodge sending customers a paint chip showing the owner's custom choosing, which they can confirm or refuse. Shortly thereafter, Dodge will send buyers a 1:18-scale "speed-form" replica in their chosen custom colors, once again to confirm or deny the build. Once the buyer's color and option selection is locked-in, that car becomes a one-of-one Viper for that year – no other buyer will be permitted to build a Viper to the same specifications. The concierge service also grants access to the Viper Ambassador Owner's Portal, where orderers can track their car's build process, receive weekly updates and share their excitement with (jealous) friends and family. And once the car is complete, it will be fitted with a custom dash plaque identifying its bespoke provenance – the owner can choose to have their name put on the badge, the car's nickname, or whatever they wish (Dodge will also ship each Viper with a second blank plate to include if the original owner sells the car).

Cruise Woodward Avenue with Autoblog's Dodge Challenger Hellcat

While Autoblog was consumed by coverage of the increasingly important Monterey Car Week last weekend, there was another big even going on. The Woodward Dream Cruise is significantly lighter in terms of news, but there's no denying that it's a far bigger, and far more egalitarian than what the wine-and-cheese crowd experience on the links at Pebble Beach. The Dream Cruise crams tens of thousands of cars and over a million spectators along a four-lane ribbon of asphalt between Ferndale and Pontiac, MI. What's remarkable aren't these numbers, though, so much as the distances they travel. Owners and admirers come from far and wide, across the United States and in some cases across the globe, to take in the spectacle. This year, local radio and television coverage featured fans that traveled from Japan, Australia, and Europe, just to take in the cruise. Of course, we realize that not everyone can make the pilgrimage to Woodward Avenue. With that fact in mind, we decided to bring a bit of the Dream Cruise to Autoblog with a time-lapse video of the cruise route. You can experience the good (a Lamborghini Gallardo, Chevrolet Chevelle, and Oldsmobile Cutlass 442), the bad (the traffic jams), and the ugly (no, your 2003 Ford Focus does not qualify as a classic, get the hell out of the cruiser lanes). So join us, as we turn off 8 Mile Road behind the wheel of our 2015 Dodge Challenger SRT Hellcat and run north, through Ferndale, Pleasant Ridge, Royal Oak, Huntington Woods, Berkley, Bloomfield Township, and Bloomfield Hills, before ending up on Wide Track Drive in Pontiac.

Chrysler's Jefferson North plant builds 5-millionth SUV [w/video]

Chrysler's Jefferson North Assembly Plant opened in 1992 for production of the first Jeep Grand Cherokee, but in the subsequent years, the Detroit plant has gone on to produce some of the company's biggest SUVs including the Jeep Commander and Dodge Durango. Earlier this week, the plant produced its five-millionth SUV, which, fittingly, was a Grand Cherokee.
Celebrating the plant's five-millionth unit, the silver 2014 Grand Cherokee was promptly donated to the USO. In addition to this milestone SUV, Chrysler also had a near-perfect 1993-95 ZJ Grand Cherokee on hand for the photo op. Scroll down for the Chrysler press release as well as a video showing some of the speeches from the celebration.