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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Junkyard Gem: 1992 Dodge Shadow America

A quarter-century ago, most Americans looking for a cheap transportation appliance went for cars like the miserably-stripped-down-but-bulletproof Toyota Tercel or the feature-laden-but-reliability-challenged Hyundai Excel. Chrysler, having just discontinued the elderly "Omnirizon" platform, took the Dodge Shadow and its Plymouth sibling, the Sundance and offered a car that was bigger, more powerful, and better-equipped than just about anything else for the price: the America! These cars depreciated hard and nearly all were crushed a decade ago, so sightings are extremely rare today. Here's one that I found in a Northern California self-service yard. This one still had windshield paperwork indicating that it was an insurance-company auction car (probably totaled in a fender-bender that caused $200 worth of damage) and that it was a runner at the time it got junked. Such is the fate of 24-year-old economy cars in rough shape. The Shadow was a member of the many-branched K-Car family tree, and the Shadow America came with the same 2.2-liter straight-4 engine that powered millions of Caravans, Daytonas, New Yorkers, and Lasers. You got more torque than the competition, plus a driver's-side airbag instead of the maddening automatic seat belts found in other low-priced cars of 1992. Of course, the paint tended to peel off within a few years and the build quality of the Shadow was hit-or-miss, but these cars were way nicer to drive than, say, a Tercel EZ or Subaru Justy. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The perfect cars for an imperfect world! Related Video: Featured Gallery Junked 1992 Dodge Shadow America View 17 Photos Auto News Dodge Automotive History

General Lee Dodge Charger replica jumps Dukes of Hazzard-style in Downtown Detroit

Ouch. That was our first reaction after we saw the video up above, in which stunt driver Raymond Kohn goes full-on Bo and Luke Duke in a specially prepared Dodge Charger right in the middle of Downtown Detroit. The jump looks good – and, courtesy of the whistling-Dixie horn of the Charger, sounds good, too – until you see the landing. Like we said, ouch. The ramp stood just five feet tall, but since the bright orange '69 Charger was traveling around 55 miles per hour when it launched, the car soared 25 feet in the air over a distance of 134 feet. That's pretty impressive. Apparently, the car was modified to take the brunt of the landing forces at impact to help keep Kohn safe (relatively speaking, of course). The stunt was a promotion for the 65th annual Autorama Show, which is taking place this weekend at the Cobo Center in Detroit. Scroll down to watch a video interview with Kohn that was shot right after the stunt, and stick around till the end to see the automotive carnage close up. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: