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2015 Dodge Viper GTC available in 25 million no-cost combos with 1 Of 1 bespoke program

What's the one thing no car can have too much of? Here's a hint – it's not power. It's not efficiency, either, or technology, or even safety. It's exclusivity. It's one reason Rolls-Royce has become a legend building absolutely bespoke motor vehicles, and it's the reason Dodge, of all companies, is offering a new GTC trim level for its Viper supercar. Now, you might be asking what's so special and exclusive about a trim level? Well, in the Viper GTC's case, it gives owners access to a catalog of 8,000 shades of paint for the exterior, 24,000 "hand-painted" custom stripe patterns, 10 different wheel options, 16 interior trims and no fewer than six aerodynamic packages. That results in 25 million different configurations for the 645-horsepower snake. Most shockingly, the customization choices come at no additional cost on the GTC model. And it's only the start. Ordering a GTC will enroll customers in a unique VIP program called Viper Concierge, which according to Dodge, "offers an exclusive point of contact throughout the custom Viper build process." In other words, buyers will be given the means to stay right on top of their car's production, through the 140-to-160-hour painting process, which itself will be fully documented with pictures and through a mobile-friendly website, to the actual construction of their GTC. The Concierge process will start with the ordering stage, which will include Dodge sending customers a paint chip showing the owner's custom choosing, which they can confirm or refuse. Shortly thereafter, Dodge will send buyers a 1:18-scale "speed-form" replica in their chosen custom colors, once again to confirm or deny the build. Once the buyer's color and option selection is locked-in, that car becomes a one-of-one Viper for that year – no other buyer will be permitted to build a Viper to the same specifications. The concierge service also grants access to the Viper Ambassador Owner's Portal, where orderers can track their car's build process, receive weekly updates and share their excitement with (jealous) friends and family. And once the car is complete, it will be fitted with a custom dash plaque identifying its bespoke provenance – the owner can choose to have their name put on the badge, the car's nickname, or whatever they wish (Dodge will also ship each Viper with a second blank plate to include if the original owner sells the car).

Dodge revives Challenger T/A and Charger Daytona trims for 2017

Dodge is reviving the Challenger's T/A trim and the Charger's Daytona line for 2017. Introduced on iconic Woodward Avenue just days before the annual Woodward Dream Cruise kicks off, the new variants promise more performance hardware and sportier aesthetics. We'll start with the two-door. The Challenger T/A, available with either the R/T trim's 5.7-liter V8 or the fire-breathing 6.4-liter Hemi V8, is inspired by the Challenger T/As of old. That means a less restrictive, 2.75-inch active exhaust system and a conical Mopar air filter. But there's no clear bump in output – Dodge still lists the base 5.7-liter at 375 horsepower and the 6.4-liter model at 485 hp. But hey, they're going to look cooler. Unlike the Challenger Hellcat, which should have it as standard, Dodge is including a Satin Black hood on every Challenger T/A. In fact, Satin Black is a recurring theme on this Challenger's front fascia, roof, rear decklid, and T/A bodyside stripes. And yes, the 20-inch Mopar wheels are black, too – they're also an inch wider than normal. Dodge is offering the T/A in three different trims. The base T/A has everything we described above, while the T/A Plus adds some comfort features like heated and vented Nappa leather seats, an 8.4-inch UConnect system with Apple CarPlay/Android Auto, a six-speaker stereo, and a shortcut button for the Dodge Performance Pages. The T/A 392, meanwhile, adds the 6.4-liter V8, even wider wheels, and Brembo six-pot calipers. If you prefer smoking tires with four doors, there's the new Charger Daytona. No, there's not an enormous wing on the back. But Dodge added the same kind of engine/exhaust upgrades found on the T/A while upping the top speed from 135 to 150 miles per hour. Satin Black features prominently again, with hood and rear fender graphics. The roof is also black. Unlike the Challenger, Dodge is only offering two different versions of the Daytona – the 5.7-liter base model and the 6.4-liter version, called the Daytona 392. Prices for the Challenger T/A start at $38,485, including a $1,095-destination charge, while the T/A Plus adds $2,750. Adding the 392 means shelling out $45,090. For the Daytona, you'll need a check for $40,985 for the 5.7-liter or $46,090 for the 6.4-liter. Orders for the Charger Daytona open in September, while the T/A is a month later. Related Video:

Dodge pumps power to the people with $10 discount per horsepower

Dodge announced an incentive program named Power Dollars, which represents the next step in its mission to bring horsepower to the people. Starting on August 1, the automaker is luring enthusiasts into its showrooms by offering a $10 per horsepower discount on select models. The Power Dollars program applies to the 2019 Challenger (pictured), the 2019 Charger and the 2019 Durango. It's as simple as it sounds: if you buy a 500-horsepower car, you benefit from a $5,000 discount. The more horsepower you choose to put in your garage, the more money you save when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye comes with a $7,970 discount. At the other end of the spectrum, the Charger SXT powered by a 3.6-liter V6 rated at 292 horsepower is eligible for a $2,920 rebate.  The Grand Caravan has 283 horsepower, so it's not far from the Charger SXT, but it's not included in the program. The Journey with the same 3.6-liter V6 engine isn't in it, either. Dodge launched the Power Dollars program to boost sales, and likely to clear the remaining 2019 models out of its inventory before the 2020s arrive. But the company has another reason to make its muscle cars cheaper, one we don't think we've heard from an automaker yet. "Since bringing the Charger and the Challenger back to the market, Dodge has put 485 million horsepower into the hands of our loyal enthusiasts. The goal is to grow to a half-billion horsepower before the end of the year," explained Tim Kuniskis, the global head of Alfa Romeo, and FCA's head of passenger cars in North America, in a statement. It's 15 million horsepower short of the milestone. It needs to sell about 18,820 examples of the Hellcat Redeye to reach its goal, or approximately 51,370 units of the Charger SXT.