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Fiat brand chief reassigned then resigns amid flagging sales

Jason Stoicevich was replaced as head of the Fiat brand in North America just the other day. He was immediately reassigned to another job within Fiat Chrysler Automobiles. But according to Automotive News, Stoicevich quit the new job – and the company altogether – the very next day. The development comes amidst flagging sales for the Fiat brand in America. The introduction of the awkward-looking 500L multi-purpose vehicle has been largely regarded as a sales disaster in the US. Despite having just introduced the new 500X into the growing crossover market, and an overall upward trend across FCA group sales, the Fiat brand's figures have been dropping all year. While the Italian brand's volume has fluctuated from month to month compared to last year's sales, the number of cars its dealers sells on an average day has been firmly in decline. Fiat's downward trend reflects a general tendency in the market towards larger vehicles at the expense of smaller ones. However, the powers that be in Auburn Hills evidently felt that a change of leadership was in order, so it placed Dodge chief Tim Kuniskis in charge of all the company's mass-market passenger-car brands – namely Dodge, Chrysler, and Fiat – and moved Stoicevich to running the group's fleet and small-business operations. Stoicevich remained in charge of the company's California Business Center, but it seems as though he was as dissatisfied with the switch as his superiors were with the performance of the brand over which he presided, and so he apparently elected to step down and leave the company.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge Durango gets performance Mopar options for R/T, SRT

Fiat Chrysler is showing new performance add-ons for the 2018 Dodge Durango R/T and SRT models at the Chicago Auto Show, including the familiar Dodge dual center stripes and a new Mopar exhaust system. The 475-horsepower SRT model, which is powered by a 6.4-liter Hemi V8, will also offer a lowering spring kit and a carbon-fiber instrument panel. The signature two-stripe treatment blankets the three-row SUV from the front to rear fascia and is tailored to the signature NACA duct-hood vent. It'll come in five different colors — bright blue, flame red, gunmetal low gloss (metallic finish), low-gloss black and sterling silver — and retail for $1,195 starting in March. View 7 Photos Mopar developed its new bolt-on performance exhaust systems with Dodge SRT engineers and designers to improve flow and achieve that sweet sound. It features a chromium 304 stainless steel construction to make it more resistant to corrosion, with stainless steel band-style clamps and welded and polished 4-inch tips. It costs $1,595 for the Durango R/T and is available now. On the SRT, the price goes up to $1,850, with the package available in the second quarter. New Mopar springs improve the Durango SRT's high-speed cornering stability and consistency by lowering the SUV an average of 15 millimeters, or 0.6 inches. They were developed with proprietary Dodge SRT data not available to the aftermarket to tune the lowering springs to the factory dampers, giving the vehicle less rear-end squat during acceleration, less nose dive while braking and reduced body roll on corners. MSRP on the package, which is available now, is $325. For just under $2,500 you can get the SRT Interior Appearance Group package, which adds a premium-wrapped carbon-fiber instrument panel and door bezels, Dinamica soft-touch headliner and accent paint on speaker trim rings. The Chicago Auto Show is open to the public Feb. 10-19. Related Gallery 2018 Dodge Durango R/T, SRT Mopar performance options Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Chicago Auto Show Dodge SUV Performance tuning sport utility vehicle