2004 Dodge Durango St Sport Utility 4-door 3.7l on 2040-cars

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The Dodge Demon's massive torque wrinkles its massive tires

Horsepower doesn't mean a damn thing if a car can't properly put the power down. That's why Dodge has fitted the upcoming Demon with some of the stickiest road-legal rubber available. Those Demon-branded Nitto NT05R drag radials skirt by regulations with just the smallest of margins, and in order to maximize the potential of the 315/40R 18 size tires Dodge increased the car's torque multiplication with a higher stall speed for the torque converter and a 3.09 rear axle. The 12.6-inch-wide tires are fitted to 18x11-inch wheels at all four corners, and they're fatter than those 305-section front tires on the Camaro Z/28 that we raved about years ago. Dodge says the combination of soft, gooey rubber and the new gear ratio gives the Demon about a 15 percent larger tire contact patch, more than twice as much grip, and roughly an 18 percent increase in both converter torque and rear-axle torque multiplication. Simply put, the Dodge Demon moves. You can see the results in the teaser video above, which is titles "Multiplication" and shows the crazy wrinkling of the sidewall that results from putting that torque to the road. We wouldn't be surprised if the inner rim of the wheel needs some grip to keep the tire seated, something Chevy had to do on the last Z/28. There is something wonderful about Dodge's approach to performance cars. While the Ford Mustang and Chevrolet Camaro have moved on from their muscle car upbringings with proper track-focused models, Dodge has stayed true to its roots by developing a machine that's sole intent is traveling a quarter-mile quicker than anything else on the road. Twisty roads may be fun, but there is something wholly and deeply satisfying about going deep into the accelerator with a comical amount of power at your disposal. We can't wait. Related Video: New York Auto Show Dodge Coupe Performance dodge demon dodge hellcat dodge challenger srt demon drag strip

The Dodge Neon is coming back... to Mexico

It's been a long time since we've seen a new Dodge Neon putt-putting around. But soon it will be back, and in North America, too, if you want to get technical about it. But this time, the Neon will be limited exclusively to Mexico. According to Ward's Auto, FCA is planning to import the Fiat Tipo to Mexico, but rebadged under the Dodge brand and with the Neon nameplate on the trunk... even if it doesn't have those signature round headlights, or a three-speed automatic transmission. Never heard of the Fiat Tipo? It debuted almost a year ago as the Aegea Project, and went into production shortly thereafter – similarly called the Egea in Turkey where it's made, but the Tipo in other European markets. It's a budget-oriented, C-segment compact with a range of four-cylinder engines, and though designed from the get-go as a four-door sedan, it rolled into Geneva last month in hatchback and wagon forms as well. The Tipo is built at the Tofas plant in Bursa, Turkey, alongside the Fiat Doblo – which is also shipped over to North America, rebadged as the Ram ProMaster City. In the Mexican market, FCA also sells the Fiat Siena sedan as the Dodge Vision, the Mitsubishi Mirage rebadged as the Dodge Attitude, and the Fiat Strada as the Ram 700 – all nameplates exclusive to our neighbors to the south. Whatever its origin, it'll be interesting to see a Neon again the next time we venture South of the Border – particularly considering that the Neon was arguably the last time that Chrysler had a competitive compact on its hands. The Caliber that followed never gained the same kind of traction, so to speak, and FCA recently ceased production (for the time being at least) of the Dodge Dart and Chrysler 200 to focus on larger trucks crossovers – the likes of which the Caliber tried to emulate (in style, if not in substance).

How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.