2004 Dodge Durango Slt on 2040-cars

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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Dodge Demon priced at $84,995, or almost 20 grand more than a Hellcat

Ridiculousness has a price, and it is $84,995. That is the admission fee for the 2018 Dodge Challenger SRT Demon, or as most people call it: The Demon. The number includes a $1,700 gas guzzler tax and $1,095 destination fee. It does not include a number of options, may of which cost a dollar. Of those $1 options, a front passenger seat and rear seats are but two. Which is more of a reminder that, yes, Dodge will sell you car with only one seat if you want it that way. The other big $1 option is the Demon Crate, which includes skinny front tires for the drag strip, an impact wrench and jack, and a performance powertrain control module that bumps the power up to 840 hp on race gas. Dodge says the true value of the crate is $6,140. Don't let that fool you, as chances are they're just baking that cost in the $19,705 increase from the Challenger Hellcat. Did we mention you can get a sunroof. Yes, you can get a sunroof, for $4,995. Surely one of the 3,300 Demon buyers (3,000 in the US, 300 in Canada) will take pride in checking every option box. For posterity, here's the entire list verbatim from Dodge's press release: Demon Crate ($1): Exclusive Demon Crate offers components that unleash the car's 840 horsepower, 770 lb.-ft. of torque and full potential at the drag strip and is personalized with the buyer's name, VIN and serial number. The Demon Crate and the performance parts it holds are valued at $6,140, but Challenger SRT Demon owners can buy the entire package for $1.

Junkyard Gem: 1994 Dodge Spirit

Under Lee Iacocca's watch, Chrysler began selling the first of the modern new K-Cars for the 1982 model year, and American sales of Ks and K-derived cars and minivans continued all the way through 1995. While these vehicles saved Chrysler from near-certain doom after the agony of a government bailout in 1979, the platform had become pretty outdated by the middle 1990s (though GM didn't hesitate to sell its similar-vintage J-Cars well into our current century). The Spirit replaced its aging Aries cousin starting in 1989, and has become very tough to find today. Here's a late Spirit with the optional Mitsubishi V6 engine, found in a Denver self-service yard recently. For the 1991 and 1992 model years, the Spirit R/T was the fastest new four-door car you could buy in the United States. With 224 horsepower from a very nervous turbocharged 2.2-liter engine, the Spirit R/T could run the quarter-mile in 14.5 seconds and hit a top speed of 141 mph. Today's Junkyard Gem isn't one of those cars, unfortunately. The base engine in the 1994 Spirit was a 2.5-liter Chrysler straight-four rated at 100 horsepower, but this car has the optional 142-horse Mitsubishi 6G72 V6 engine. The 6G7 family of engines remains in production to this day, 35 years after the first one went into a Galant, and members of this engine family have powered everything from the Diamante to the Sonata. On Chrysler vehicles of all-Mitsubishi design from this era, the engines tended to have big Mitsubishi emblems prominently displayed. For a Chrysler-designed car, though, it made more sense to badge the engine as a Chrysler. Note the British spelling of the unit of displacement here; GM and Ford started that trend back in the 1960s, with the "6.5 litre" Pontiac GTO and "7.0 litre" big Fords. With the big engine plus power windows, decklid luggage rack, and other luxurious (for a Spirit) options, I'm pretty sure this car didn't start life in a fleet. It drove more than 175,000 miles during its time on the road. The resale value of a 26-year-old Detroit sedan with high miles can't be much, even if the interior still looks nice enough, so any mechanical problem (or just a trade-in) spells doom for cars such as this one. The gold insets in the aluminum wheels look very stylish. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 117 out of 200 Americans preferred the Spirit to the Honda Accord! This content is hosted by a third party.