2004 Dodge Durango Limited Sport Utility 4-door 5.7l on 2040-cars

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Dodge Challenger Shaker cars get Shakedown package stripes

In 2016, Dodge brought a custom 1971 Dodge Challenger to the SEMA show called the Shakedown. It melded modern Challenger parts with the classic model's body, and did so almost seamlessly. It of course featured a shaker hood scoop, and it also had a set of stripes to one side that gradually decreased in size to give the feeling of vibration and movement. The reception was clearly good, because Dodge has created a set of stripes just like those on the show car for modern shaker Challengers and made them available in a package with the Shakedown name. The Shakedown package is new for 2018 and available only on Challengers with the shaker hood scoop. These include the R/T Shaker, R/T Plus Shaker, and 392 Scat Pack Shaker. Just like on the concept, the stripes are all to one side and wrap around the hood scoop. The only difference is that they're all one color, whereas the '71 custom car had one stripe in red. In addition to the stripes, the package adds white-face gauges and an upgraded Alpine audio system. On R/T and R/T Plus models, this system has six speakers with a 275-watt amplifier, while the system on the Scat Pack has nine speakers with a 506-watt amplifier. The cost of the Shakedown package is $995, and it's available with any color of Challenger Shaker. And on the topic of colors, Dodge has also revived Plum Crazy and B5 Blue for 2018 Chargers and Challengers. Those colors will be available on any Charger or Challenger regardless of trim level. Related Video: Dodge Coupe Performance

Dodge could return to NASCAR, Marchionne says

Fiat Chrysler Automobiles CEO Sergio Marchionne said he'd "love to" bring Dodge back to NASCAR. The news could signal a potential shift in America's favorite motorsport away from today's three-manufacturer arrangement, but we're wondering just how much sense Dodge's return would make amid NASCAR's dwindling television ratings and attendance figures. It took a visit from Ferrari at NASCAR's biggest icon, Daytona International Speedway, for the Ferrari Challenge World Finals to get Marchionne on the subject of Dodge and stock car racing. When asked about the possibility on Sunday, the FCA boss revealed he'd just spoken to NASCAR executive vice president Jim France the night before about Dodge's return. Dodge announced its NASCAR departure in 2009, as it was in the grips of a major bankruptcy alongside cross-town rival General Motors. While GM's Chevrolet brand stuck it out and won three of the last four manufacturer championships, the final Mopar-powered team flipped to Ford in 2012. Marchionne takes the blame for the decision, citing reasons that are, frankly, very good. "I am the guilty party at the table. In 2009 we came out of bankruptcy; we couldn't [justify] racing in NASCAR when I was trying to pay bills and make payroll," Marchionne said, according to Autoweek. "I think we're in a different place now." NASCAR is in a different place, too. The sport has struggled with disappointing television ratings in the past several years, and it's not uncommon to tune into races at some of the sport's marquee tracks, like Bristol Motor Speedway, and see scores of empty seats. Sponsorship dollars are also drying up. That could explain Marchionne's non-committal follow-up comments. "We need to find the right way to come back in," Marchionne said, adding that he'd revisit the idea with Jim France and International Speedway Corporation CEO and NASCAR board member Lesa France Kennedy "in short order." Related Video:

Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.