2004 Dodge Durango on 2040-cars

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Chrysler readying 20 Moparized vehicles for SEMA

The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.
As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release - posted below - breaking down some of the "industry-first features" that Mopar has offered in recent years.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Dodge Charger Pursuit nets quickest lap in police car test

We wouldn't advocate trying to outrun the police, no matter what you're driving and no matter what they are. But if you see a Dodge Charger bearing down on you with blue lights flashing in your rearview mirror, you'd better think twice before attempting to flee, because the Charger Pursuit has once again emerged as the fastest police cruiser out there.
In the latest Police Vehicle Evaluation held by the Michigan State Police at Grattan Raceway, Dodge says its new Charger Pursuit AWD posted a lap time of 1:33.85. That's quicker than any of the other law enforcement vehicles present, but also makes it the quickest all-wheel-drive cruiser available to law-enforcement officials. That may not make it the quickest of all time, but that honor belongs to the rear-drive Dodge Charger Pursuit, which cuts a fraction of a second off its AWD counterpart's time with a 1:33.70. But in regions where the extra traction could come in handy, that's as negligible a difference as we've ever seen.
Of course, the annual PVE sessions held by the Michigan State Police take in to account a wide variety of performance tests, including top speed, acceleration, braking, handling, fuel economy and ergonomics. The MSP has yet to reveal its full findings from its 2014 model year tests, but we'll be sure to bring them to you when they are published.